They existed even before 2019, B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. They were created for the same purpose: to sell and create online courses.
The majority of courses back then were more niche-oriented, such as leadership seminars, wholesomeness and self-help classes. There were also classes and courses that covered normal topics.
These classes were designed to bring education to the most convenient and comfortable places.
People who were housebound due to multiple reasons (maybe childcare or health problems) could keep studying and learning despite not being able to go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.
Then the pandemic happened, and everything else was forced to shut down. People still needed to learn and online courses and other eLearning platforms made this possible.
In the early times of the pandemic, the industry saw a 221% increase in new course creators on one Course Platform. This growth may be shared across multiple online platforms.
Everybody from Entrepreneurs and solopreneurs to human resource professionals and proper educational institutions has used a course platform or two during the pandemic.
Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say that knowledge is wealth. Online courses platforms have given this maxim legs and allowed people to convert their knowledge into wealth.
There are many online courses that people can take. You can find everything from life coaching to make your life easier, to tutorial classes on the more academic subjects such as Algebra. You can even learn how to make your courses more lucrative.
Online courses are all the rage. The next question is how you plan to share the treasure you find in your head with the world.
For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. You can still read our article below to get a complete overview of Thinkific. It also compares it with some other competitors.
Thinkific: Your Go-To Online Course Platform WordPress vs Thinkific vs Kajabi
Thinkific Overview
Thinkific is one the most popular options for selling, hosting and building your courses.
Thinkific is unique because you can feel that they are passionate about what they do. You can feel that they are more focused on giving the best learning experience they can to both the creators and their audience and that earning money is needed to keep things afloat.
How could you not? It is one of few online courses platforms that offers a free full-service service. Thinkific offers a free service that is just as good as the paid lower-tiered.
This makes the platform perfect for newcomers as they get to experience what it’s like to build content and courses, as well as the overall flow and environment of the industry. Using the free plan allows users to glimpse what they are about to partake in without any investment.
This free plan has one limitation. You can only create one course. I find that this is sufficient.
Thinkific does not take any transaction fees when a user sells on the platform. All the profits go to the content owner.
Thinkific ensures that all profits are immediately available after they have been sold. That means that course makers and content creators can use their earnings directly, with no need to wait for a quote or a certain threshold to reach before being able to touch the money.
This just proves how much Thinkfiic thinks of its customer base.
Thinkific Features
First, let me preface this by saying that most online course platforms share almost the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.
They are all the same except for how they work and some other unique features. These are the features that Thinkific is known for.
Thinkific’s main focus is their ability to create course curriculum. The creation part of Thinkific’s features is the most important. They ensure that online courses are as interactive as possible.
The user interface of Thinkific is easy to use. It is intuitive and logical. It is easy to navigate. All other features can be accessed through a sidebar menu. They are properly classified to where they are, except for occasional hiccups. WordPress vs Thinkific vs Kajabi
Users who love to check on analytics and performance will love this interface, as everything is placed and organized neatly on the dashboard.
From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.
If we are to nitpick something out of this, it would be that the aesthetics of the interface can be done a little bit better.
As mentioned above, Thinkific’s main focus is on the creation side of course creation. The platform makes course creation easy. Even in the free plan, Thinkific allows you to try everything the course creator can do.
You can also include many media types in this course builder. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.
Another highlight is the scheduling of course content and some automation in drip-feeding content.
The marketing features of Thinkific are where I fear the platforms will fall flat. Don’t get me wrong. It has everything that you need to promote and market your courses.
That’s not all. Compared to the competition, Thinkific’s market features are a bit lackluster. The most glaring aspect is that it doesn’t have a built-in sales funnel builder. Overall, checkout is quite clunky.
What’s more is that there is really nothing you can do about this part since it has very limited customization.
Even email marketing features lag behind the competitor. Most of it is quite basic, and at most, you can notify your students of new courses or products, as well as send them their course progress and notify them about their course progress as well as updates.
Thinkific can also integrate third-party apps. Rather than band-aids, you can consider these third-party apps as bandages to fix some of Thinkific’s deficiencies in the marketing department.
Thinkific integrates five of most popular email marketing platforms, including Aweber and Drip with email marketing.
It makes sense considering the platform’s repeated promises to focus on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.
Thinkific Price
While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It isn’t like most of the competition.
Thinkific is a lower-cost option that allows you to create unlimited courses and enroll unlimited students. This is in keeping with their mission to focus on education. WordPress vs Thinkific vs Kajabi
As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.
| No cost | Start | Grow | Expand |
| $0 per month | $74 per month | $149 per month | $374 per month |
| Create and launch your product using a website and checkout experience
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Add products to your company and create a cohesive learning experience.
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A complete set of tools is available to help you increase your sales.
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-Optimize your workflow and create a premium experience with a platform designed to scale
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Aside from these plans, Thinkific also has a more advanced and bespoke plan called Thinkific plus. Thinkific Plus takes what you know of Thinkfiic and makes it a powerful, scalable, and easy-to-use learning platform.
It still dedicates itself to teaching, lecturing, and supporting students.
To get Thinkific plus, you need to contact the platform’s sales team and ask for this upgrade. They will help you to get the best out of your platform. Lastly, you will also discuss with them the total cost of this upgrade.
Every Thinkific Plus plan has its own unique cost, so different Plus plans may have slightly different prices. This is one thing that is certain. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:
- Unlimitted Products
- Unlimited Administrators
- 3+ Separate Thinkific sites
- Service Level Agreement 99.9%
- Build a Customer Success Team
- Check out multiple seats or a tiered pricing option
- Email white-labeling
- Single Sign on
- Bulk Selling App
- Enterprise API Access
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Thoughtific Pros and Cons
Pros
- Thinkific’s free package is permanently free. This isn’t a glorified trial. You can only take as many courses as you like.
- Thinkific does not ask for transaction fees whenever a sale is made. Content creators own all earnings. These funds can be claimed and used by creators as soon as they are received in their accounts.
- When it comes to payment options, Thinkific can be flexible and has different payment options for different types of students and schools.
- Thinkific’s premium plans remove the restriction on the number of courses. Users can create unlimited courses and enroll unlimited students in these courses.
- Thinkific’s interface is one of the most intuitive. The majority of options are logically placed and easy to find. Users just starting can easily understand how things work in this interface.
- Speaking of easily getting the hang of, Thinkfic’s course builder is similarly easy to use. It also allows for many course materials, making it possible to have your course as exciting and engaging as possible.
- Thinkific gives you the option to offer incentives, such as leaderboards and awards, to motivate your students.
Cons
- Some of the tools in Thinkific are not user-friendly. You may need to take some time and read guides to learn how to use the tools.
- It is difficult to recommend Thinkifiic for those who are more interested in promoting the platform’s marketing capabilities. You will need third-party integrations to get a better experience.
- Despite Thinkific having one of the most intuitive user interfaces, it looks outdated, and there are times when the experience can be clunkier than expected.
- The platform lacks many customization options. It is possible to find websites similar to yours. WordPress vs Thinkific vs Kajabi
Thinkific Summary
Thinkific is one of the best online course platforms in the market today. It is a great platform for beginners as well as those who are looking for more course-focused platforms. Despite its limitations, it still competes with other more “advanced and feature-rich” platforms.
My opinion is that its greatest strength would be its commitment to providing the best course experience possible and a free plan. As for its weakness, Thinkfiic has already provided some kind of solution to it. Using local third-party integrations can remedy any problems you have with the platform.
If you’re looking for the best online course creation software that builds courses from scratch. You can never go wrong with Thinkific.
Kajabi Versus Thinkific
Kajabi Overview
Kajabi is a widely used platform for running an online course business. Its main focus is on productivity and sales. It offers tools that simplify your operations.
Kajabi’s top features include automations and pipelines, email marketing and a mobile application.
As for products, there is a lot you can sell through the platform. Aside from courses, you can sell coaching, memberships, communities, podcasts, and other digital content.
It is no wonder that Kajabi also has advanced marketing features, the most prominent of which include sales funnels (OVO pipelines), email marketing, and automations. These features give the Kajabi platform users an easier time selling their products.
As such, Kajabi is one of those rare products where the “all in one” platform fits. It’s a course-creation platform that offers more than just decent marketing features. You can even use automation features to help you spend more time marketing and creating than on the mundane tasks.
That said, not everything is good in Kajabi land. It has one of the most expensive platforms on the market. Their lowest plan starts at $149 per month. What’s more, is that these are not unlimited plans. The lowest plan allows you to sell only 3 products.
Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. These issues might require third-party integrations.
Kajabi Features
Kajabi boasts about being one of the better platforms. They even have one of the more expensive plans in the course creation market. As such, it is only to be expected that the audience will have high expectations of the product. WordPress vs Thinkific vs Kajabi
So let’s take a look at how good Kajabi features are starting from the interface.
At first glance, Kajabi’s interface is pretty normal. It’s minimalist, clean, and modern. The majority of features are accessible in just 3-4 clicks. The page also includes a search assistant that allows you to quickly locate the tools and features within the application.
Kajabi’s pages also load faster. It provides for a smoother experience and does not get in the way of your work.
Kajabi offers a variety of course creation options. You can create mini-courses, online or drip courses, as well as creating your own. These types can be customized to suit your specific needs. (i.e. For long courses with long content, short courses for product launches.
Kajabi offers blueprints that are similar to templates for a simpler building experience. These “skeletons” can be used as templates, so you don’t have to worry about adding content.
These courses could also be organized into subcategories, posts, and categories. As such, it would be very easy to organize your content neatly and properly. You can organize them depending on their types and content. You can have text and slideshows in one place, and audio and video in another.
Kajabi offers cloud storage via Dropbox and Google Drive, so you don’t have to worry.
Kajabi has robust and extensive marketing features.
It also offers the traditional stuff of offering coupons in a flexible way, which, as we have seen, is an old and proven marketing strategy.
If you want to market through email, Kajabi has a powerful email marketing solution that is already built in the platform which has plenty of features in and of itself. Email templates can be created for different functions.
Another conversion tool they possess are their pipelines, which can help you convert more customers and increase your sales. They are not that hard to use and even the platform has provided various templates that can easily be used by their customers.
Kajabi offers a dedicated affiliate program to users who have a higher plan. It is a feature that makes the process overly easy and simple. It organizes both affiliate links and affiliates in its own category, making it easier to track down and find them.
I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead users will have to rely on the integration form other payment gateways such as Stripe, Paypal, BitPay, Authorize.net and others.
This is entirely disappointing given how robus their marketing tools are as well as how good their checkout is at doing things like upsells, bump offers, and downsells.
Although it is not perfect, Kajabi has a lot to offer that can be used for both marketing and course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.
Potential users must be prepared to pay a high price for these tools.
Kajabi price
It is undeniable that Kajabi is among the most expensive service when it comes to the course creation market. The cheapest plan is $149 per month, and it doesn’t include unlimited courses. WordPress vs Thinkific vs Kajabi
If you feel that Kajabi’s high price and more advanced features such as automation are something you really need, then you can choose to purchase it.
| Basic | Growth | Pro |
| $119 per month billed annually | $159 per month, payable annually | $319 per month billed annually |
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Kajabi Pros and Cons
Pros
- Kajabi, as its name suggests, is an all-in-one content creation and marketing tool. It provides various tools to create courses, like a drip course or a mini-course, and combine them with different marketing automations to ensure they sell.
- Kajabi provides blueprints and templates to help you get started on your project.
- Kajabi lets you sell digital products such as coaching, webinars and communities. This is also a great place to do this.
- Kajabi also has a built-in assessment function that allows you to grade and observe your students’ performance. This is extremely good when combined with drip courses to provide courses that can only be accessed when the proper grades are reached
- Kajabi’s accessibility is pretty good thanks to its mobile app, which students can use to access classes and lessons whenever and wherever they are. You can even set up notifications to receive alerts.
- Kajabi has a membership option that allows users create and sell membership options for their customers. This feature can be used by users to offer additional and exclusive content.
- Kajabi’s automation feature can automate the purchase of offers, post-completion of courses or memberships, assessment completion, as well as other tasks. Users can also use more advanced options with conditional filters to be precise in the automation process.
- Kajabi has one of the strongest marketing features among the content and course-building platforms available right now.
- Kajabi’s Email marketing is one of the best in the business. It includes various email templates that can be used in different situations. Kajabi has the ability to automate email sequences using triggers or actions. WordPress vs Thinkific vs Kajabi
- Kajabi’s pipeline feature allows various OVO funnel templates to be available. Pipeline features automate product sales and funnel customers to the places you want. This will result in higher conversion rates.
Cons
- Kajabi’s pricing is not to be laughed at. It costs $149 per month, and you cannot create unlimited courses. It offers only 3 products and 3 pipelines.
- Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class
- Kajabi has no page templates for designing landing pages, thank you pages, checkout pages, forms, and other pages. That means users must do everything from scratch when editing page templates through the page builder. As such, it will be very difficult for new and non-tech users.
- Kajabi does not offer a guaranteed badge on the checkout page. A guarantee badge is a great tool to increase conversions. Buyers are assured of the product’s quality by obtaining a guarantee.
- Kajabi does not have a local payment gateway. You must rely on Stripe and Paypal integrations to take payment from orders.
- Kajabi has some great features but it still lacks some key features, particularly in the community section. There are no gamification or community engagement features.
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Kajabi Summary
It is undeniable that Kajabi is a juggernaut of a platform regarding course creation and marketing. Their marketing tools are unparalleled.
They have the tools that provide a great marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.
Kajabi has its faults, however. For one, it lacks features that help you connect with your students and customers. These features allow you to create a great community. WordPress vs Thinkific vs Kajabi
Kajabi can also be quite expensive. It might be difficult for people to justify purchasing a plan that can only hold 3 products, when there are cheaper options that allow them unlimited access.
Overall, Kajabi is a good creation platform with advanced marketing features. It is perfect if you are looking for a platform for its marketing features. It might be a bit expensive, but Kajabi’s features can be worth it.
Podia Versus Thinkific
Podia Overview
Podia is another popular digital content-selling platform. Podia is a powerful platform with strong marketing features. Among the products you can sell on this platform are online courses, coaching, webinars, community, and many more.
Podia is also one of the most affordable digital content-selling platforms on the market. It might even be one of the most affordable. It does take a portion of your profit when you sell. It might be their way of offsetting the price for its powerful features.
At the end of the day, Podia is an excellent tool and platform, especially for those who are more focused on the business side, such as marketers, promoters, and the like.
> > Click Here to Start Your Free Trial < <
Podia Features
Podia offers a lot of features.
From looking at the interface, Podia has it clean and minimal. It is designed to have all the other features accessible within 3 clicks. It is so easy that almost no learning curve is required to use Podia’s interface.
This makes it very user-friendly. There are no more complicated terms and actions needed just to reach or access something that you need or want. In fact, almost all of Podia’s functions can be accessed straight from the dashboard.
For its Course creator, Podia supports various files that can serve as the building block for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. With some imagination, you can create interesting lessons with the platform that is given to you.
That said, This course creator can be lacking in some parts. Podia supports only a few lesson types, which is a major difference to other platforms. It does not provide a way to monitor student performance. WordPress vs Thinkific vs Kajabi
That said, it has a very powerful embed tool that supports several platforms. These websites include:
- Youtube, Vimeo and Dailymotion are video hosts.
- Podcast and music platforms like s Spotify, soundcloud and podbean
- Slideshow platforms such as speaker deck, presentation and google slides.
- Social media sites like Twitter, TikTok, Pinterest, and Behance
- Form Builder websites such as Google Forms, Typeform, and Paper Form
- Coding websites such as Github and Codepen
Podia recently added the ability to issue certificates. This certificate feature can be viewed as an incentive/prize to complete your courses. Podia currently only offers one type of certificate. They cannot still customize and design your certificates.
In terms of marketing, Podia is focused on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. Tools like Pre-launch, upsells, and coupons make great strategies to promote your products.
This marks Podia as an excellent choice for marketers who want to sell their products on a smaller website.
That said, not everything is perfect. In this case, Podia’s weakness is its email marketing, which only provides the basics. It allows you to send broadcasts and email campaigns but lacks some features, such as split testing and personalization fields.
People looking for automation features may also have lost their chance since Podia’s isn’t as advanced as theirs.
For payment processors, Podia has a local payment gateway. That said, you will need to connect your bank account or PayPal account to payment processors. For a simpler solution, you can also integrate with Stripe and PayPal.
Checkout is possible for your audience using their credit cards. These usually are processed within 2 days and will be credited to your bank or PayPal account. WordPress vs Thinkific vs Kajabi
Podia Price
It is also one of the most affordable on the market in terms of pricing. What’s more, is that the platform has recently added its own free plan. Although it doesn’t offer much, this plan is a great way to learn more about Podia.
| No cost | Mover | Shaker | Earthquake |
| $0 per Month | $33 per month | $75 per month | $166 per month |
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Podia Pros and Cons
Pros
- Podia’s strongest point is its clean and crisp UI/UX. It’s very user-friendly and doesn’t require any training. Users of all edges and tech levels will find it intuitive to set it up.
- Podia has many functions and can become a one-stop shop for all your needs. Digital products can include memberships, webinars and bundles.
- Podia also offers a free plan that allows you to sell unlimited products and courses. This means that you can make as many pages as you like for your products and courses as long as there is energy.
- Podia also allows you to upload as many videos as possible for your content. This is thanks to the unlimited storage and bandwidth that the platform offers its users. This way, you don’t need to use Vimeo or Wistia.
- Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.
- Although it only provides the basic functions, the email marketing tools built-in are sufficient to support campaigns and broadcasts.
- Podia supports a prelaunch mode as one of its marketing features. It will generate buzz about your products and encourage early conversions of email customers. WordPress vs Thinkific vs Kajabi
- Except for the free plan, Podia charges no transaction fee on sales.
- Podia now offers a new feature that allows content creators the ability to give certificates, community, or quizzes. You can even create memberships in the community area.
Cons
- Their email marketing only provides the basic functions. It lacks personalization fields, especially in the email composer. Aside from that, the tool lacks templates, drag and drop editor, and other features
- The platform lacks course compliance features.
- Podia does not offer many customization options. It lacks custom CSS/HTMl customizations. Expect to have generic-looking websites when using Podia.
- Podia does not have landing page builders and funnels. These are essential tools considering Podia’s focus in marketing.
- Its free plan is severely lacking and will only allow you to host 1 product. There is also an 8% transaction charge.
- Podia does not have any course blueprints.
- Podia only supports a few lesson types. Podia does not support certain types of lesson, such as Adobe Captivate and Articulate Storyline.
- While it has pretty good marketing features, it still lacks some. This includes order bumps, downsells, cart abandonment, and others.
- Podia doesn’t have a mobile app. This could limit its user base and access given how dependent the world is on tablets and smartphones. WordPress vs Thinkific vs Kajabi
Summary of Podia
Overall, Podia is a decent platform to host your content. This is pretty true especially given the price point it is offered.
Many people might believe that Podia is a value-for-money company. Well, it is not entirely true. Podia offers a lot more with what you pay for it. You can make impressive courses with enough creativity and great ideas and sell them for a fair price.
It is still an all-in one platform, despite its limitations. It is perfect for a lot of people. It is ideal for content creators, marketers, teachers, and other people who target marketers. Podia will be able to serve their needs if they need to.
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Kartra Versus Thinkific
Kartra Overview
Kartra is a different product from the others listed above. Kartra is completely different to the other products in this review.
We offer a platform that allows you to sell your products, instead of creating courses. It is also a marketing platform.
In this vein, Kartra should not be treated as a separate website or your product’s website.
Instead, focus on the strengths of your site and sell products, memberships, and services.
Kartra is properly fitted to create and sell both digital and physical products. It allows you to sell an unlimited number of them and different kinds of products. In fact, it also offers multiple pricing options for more flexible pricing on your part.
Kartra Features
Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. Kartra might not have a course-building website.
Katra lets you sell multiple products, as we mentioned previously. Each account can sell an unlimited number of them and offer them at any price point.
To maximize the profits of its users, Kartra focuses on marketing and lead conversion. One of their key features is funnel construction.
Funnels are a way for sellers to get their customers to buy their products. Although funnels are not considered campaigns by Kartra, they function in a similar way. WordPress vs Thinkific vs Kajabi
Kartra makes funnel building relatively easy. If you have previous experience in the field, you can create one yourself. Otherwise, you can have Katra do it for you through their plug-and-play campaigns that are from top industry experts.
You can share your personally-built campaigns with other Kartra members. Your campaigns can be marketed and sold to make money.
Kartra handles all the payment and billing processes needed, so you can focus on better funnels as you gain experience.
Kartra has powerful page-building capabilities. These features allow users to create product pages, checkout pages and opt-in pages. You can even use professionally designed templates to speed up or start the process.
These pages can be optimized for mobile devices, tablets, and desktops. You can host these pages on your domain or on Katra itself.
That said, they are still limited in capacity and features to be considered a proper website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.
Kartra’s marketing features should be considered the crown jewel. It has all that is needed for email marketing.
It can send broadcast messages by SMS or email. This will require integration with all available SMS gateways.
Aside from that, Kartra also has automation which it can use to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.
Behavior-based automation is another feature that makes the platform unique. This powerful tool allows you to send emails based on the recipient’s behavior. As such, when you are done setting up the hard work, you can just sit back and relax.
Kartra Price
Kartra’s price is steep for a platform focused on marketing and lead conversions. However, depending on your needs, the price of Kartra’s plans may be worth it. WordPress vs Thinkific vs Kajabi
After all, Kartra has some advanced features that are not found in others.
| Starter | Silver | Gold | Platinum |
| $79 per Month when you pay annually | $149 per Month when you pay annually | $229 per Month when you pay annually | Monthly payment of $379 when you pay annually |
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Kartra Pros and Con
Pros
- You don’t need any external marketing integrations. Kartra has it all: built-in email marketing, automation, sequence builder, and other essential features needed to perfectly market your products
- Kartra offers an automatic translation feature for its checkout pages. It works based on the user’s geographic location. It also supports other currencies.
- Kartar also allows you to drip content and vary access to different levels if you have a membership site.
- You can use A/B testing to refine your automated email responses as you set them up.
- Kartra has an agency feature that allows you to hold multiple client accounts. This allows you to manage different websites in just a single dashboard.
Cons
- Some might feel that Kartra’s pricing is too high for the quality of what they offer
- There are no plans that offer unlimited integrations
- Kartra’s interface can be slow and frustrating at times. WordPress vs Thinkific vs Kajabi
- Even Kartra’s pages can load slow
- The number of features can be very difficult for beginners to get used to.
Kartra Summary
Kartra is an all-in-one marketing and sales platform that’s powerful.
It has a lot of tools and features that provide you with the opportunity for interesting and engaging promotions and products.
That said, it isn’t a course builder and definitely not a website builder. As such, If you use Kartra, ensure that you are doing so in conjunction with a proper website page maker. Kartra is quite expensive for the features it offers. This can be difficult to swallow.
But, it’s possible to get more for your money if you decide to take the plunge.
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Overall, Verdict WordPress vs Thinkific vs Kajabi
When you are interested in joining the industry, course builder websites can be very useful.
As with most markets and industries, there will be a lot of platforms that will offer the service that you need. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.
These platforms will almost offer identical services in a market-like setting. Their differences will be minimal at best. Some might be better than others in certain areas.
To find the right product for you, you must decide what direction you want to go. Find the platform that aligns with your goals. You will likely find their features most helpful to you.