We all know the expression “Knowledge is Power” which has its roots in Latin: scientiapotentia est. It still holds true today as it did all those years ago.
Knowledge makes us superior to the other more powerful creatures in the world. While eagles and other intelligent creatures may have better vision than humans, we have been able to see more by understanding the workings of the world.
Although the example is a bit extreme, you get the point. The human race has won our place in the food chain due to our sheer knowledge and ingenuity.
As such, it is only beneficial for us to share what we know with our fellowmen, lest we let this knowledge consign only to our minds, rotten and forgotten. After all, for knowledge to grow and develop, it must be shared and evolved.
That said, while it is ideal for sharing your knowledge and ideas for free, there is nothing wrong with selling it. After all, Knowledge is Power, and power can be money. The knowledge owner has the final say in what happens to it. And that is the beauty of it.
The only way to “sell” knowledge for years was to either directly or indirectly tutor the buyer.
The advent of the internet has only democratized this ability to distribute what you learned to the public. Even those who have no teaching license or do not know how to write books now have the ability to share their knowledge.
The kinds of things being taught around have also been busted wide open. Whether for good or for bad, people can teach others how to make or do the most mundane or nonsense of things through multiple platforms like Youtube or TikTok.
Even formal education can have its niche platforms too. This is where online course platforms come in.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel SoftwarePundit. To get a comprehensive overview of Thinkific, you may still want to check out our article below.
Thinkific: An Online Course Platform Thinkific Ruzuku Theme
Thinkific is a top choice for hosting your online classes. Learning Management System (LMS), creates, promotes and sells your online courses.
Thinkific started in 2012 when a group of entrepreneurs sought to create a platform to provide a rich and easily accessible teaching and learning environment for instructors and students.
Luckily, they were able to find an effective solution to their dilemma. Thinkific was a great solution to creating, managing and marketing online courses. Thinkific was easy to use, so even people with no technical knowledge could use it.
This ease of use makes Thinkific essential for online course creators. This allows users to concentrate on content. Students and teachers are motivated to engage when they have good content.
Thinkific offers many features to fulfill that promise. We will examine these features later to see if the promises are true.
Enjoy the Thinkific Benefits
Thinkific isn’t the only platform capable of creating decent courses. In fact, plenty of LMS and CMS do the job as well as Thinkific. That said, we would be remiss if we gloss over Thinkific just because of this fact.
What is it that makes thinkific such a great platform?
- Unlike most other platforms, Thinkific does not take any transaction fees from your sales. As a bonus, Thinkific immediately makes your funds available for withdrawal whenever you make a sale. So when it comes to sales, Thinkific makes sure that whatever is yours is absolutely yours
- Through the free plan, you can test Thinkific’s core features as well as get a feel of the environment. While you are limited to 3 courses upload, you can host unlimited core content and have unlimited students.
- Thinkific’s drag-and-drop builder makes it simple to create an online course. This is in keeping with their commitment to letting content creators concentrate on the content. Thinkific supports multiple types of content such as audio, video, PDFs and quizzes.
- You can also play with the course engagement through Thinkific’s many capabilities. The platform allows you to organize cohorts, schedule your content, and deliver them by drip-feed, locking them through prerequisite lessons and many others.
- You can also engage with students via Thinkific’s multiple channels. You can email your students their progresses and engage them in discussions. You can even make them compete on the leaderboard.
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Useful Features
Thinkific features are almost identical to other course builders. There are some differences, but these are minor. This is mostly because they focus on certain sections of the entire experience. These features include:
- Easy to use course creator
To be honest, this is not really a unique feature as most online course builders will already have this feature. It will be very difficult for a course builder to compete on the market if they don’t offer a user-friendly option.
- Drag-and-drop web page builder
Drag-and-drop page builders, like the course builder are common issues for these types of services. Course makers need to market their courses. It is essential that they have the tools and resources to market their courses. Just like with Thinkific.
- Marketing and promotion tools
In the same vein as selling courses, course builders like Thinkific should have the proper built-in email and affiliate marketing tools, sales widgets, and the ability to offer coupons to make it easy for users to sell their products in the platform.
- Flexible payment options
Without multiple payment options, all of your marketing tools will be useless. It is ideal to have more than one payment option. This removes any friction for potential customers and makes it easier for them to pay you.
- Reporting
For content creation, analytics is the name of the game. How else can you find your approach without knowing your strengths and weaknesses? Thinkific offers this feature to its users to make it easy for their users as to the direction their content should go.
Do they need to continue making tutorial videos that include direct examples? Or should they just give instructions? Without proper tracking of revenues, engagements, business performance, one cannot determine the best course.
- Student support and communities
A good way to increase your customer base is to have a strong community that uses your content. Besides that, it is also good for branding as well as engagements. Customer retention is greatly improved by having a strong community and customer support. These features are a great way to get it done at Thinkific.
- Tools to train the trainer
Although we are in the business selling knowledge, it’s a good idea to have our own. Course building and selling are different disciplines altogether. Many who try Thinkific might be new to the process and will tend to stumble around until they feel comfortable.
Thinkific gives these newbies and even veterans a chance to learn from what is tried and tested. In doing so, they can speed up the process of making courses and allow newer people to use the app more.
- Thinkific App store
The Thinkific App store sells apps and programs that take your online courses to another level. What is great about this AppStore is that most of it is community-made. As such, it is an excellent place where fellow content and course creators get together and discuss things along with Thinkific developers.
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Thinkific Course Builder: How Good Is It?
The only way to determine the quality of a course builder’s service is to actually test it.
The main course builder will determine how good a course builder service is. If they don’t have a well-functioning course building system, then what can we expect from them about secondary and additional features?
Thinkific offers a “Get Started” checklist to help you get started with course building.
Create Your First Course
Upon starting your first course, you will be presented with a draft called “Your First Course” for you to use.
This file opens the first-course builder interface. The layout is easy to follow. Course content is divided into Chapters and Lessons.
You can create lessons by clicking the “add Lesson” button.
Content types can be either of the following:
- Video
- Audio
- Text
- Download PDF documents
- Slideshow presentations
- Webinars and live zoom lessons.
Any of these files can be uploaded as your lessons. You can upload multiple courses to the Bulk Importer. Also, Thinkific makes you duplicate old lessons from previous ones by using the “Copy Lessons From” button.
Choose the Course Type
You can choose the course that Thinkific is currently building. For some of the choices, the service provides you with pre-formatted and good-looking templates that are structured for the appropriate course content.
Although you can still be flexible by using a template blank, they can be very helpful when you need to do your job quickly or are just starting to create courses.
Some of these premade course types include:
- Mini-courses: These course templates are designed to make short, fast courses like tasters or freebies.
- Flagship Courses are courses that attract students and keep them coming back. Each lesson is constructed in a way that is easy to progress and navigate for students.
- Pre-sell course: Pre-sell courses help you sell your courses. These courses can serve as short tests or as a way to get your course noticed. This will allow you to tell potential customers about your courses. Thinkific Ruzuku Theme
- Membership Resource Library: You can use this template to create an archive of resources for your subscribers. This will encourage your audience to remain on your website even when looking at resources
- Webinar Replay: This is like the library template, except it is specially made for webinars and live lesson video recordings. This template is ideal for late enrollees or people who missed your seminars.
Your Students’ Course Design
Your students will be able to consume your learning resources in the Course Player. As such, you can customize how this course player looks in the “Settings” tab on the “Courses” page. Options include changing color schemes, fonts, or adding logos.
Here you can also add a description of the course and an image.
You can also preview your lessons in this section. This is convenient since you can see how your students view your lessons. This allows you to see the problem through their eyes.
You can assign assignments and track progress
As an extra way to engage students, assignments, quizzes and surveys can be very useful. You can also use it to rate your students. Thinkific Ruzuku Theme
That said, assignments are only available for the PRO plan.
All in all, Thinkific’s Course Builder is easy to use. Especially when you are just starting, they will provide you with enough guidance on approaching your course.
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How to build an online course website
The course builder can be considered the core of Thinkific. However, it is the Site Builder that provides the foundation on which your courses can be built.
Thinkific Site Builder shares many of the same features as other landing page builders. This allows you to sell courses directly from your website, even if your site isn’t yet online.
The website builder is easy to use. It was designed with newbies and non-tech people in mind.
Start building your website by:
1. Pick a Theme.
When building your website, the best place is to pick a theme.
Thinkific offers three pre-designed themes templates. Each theme comes with its own style, colors, fonts, layouts, and customized layouts.
All in all, these websites have good and professional designs.
2. You can customize your online course site using the Site Builder.
After picking a theme, you can customize it as you like. You can make your desired edits to the site builder and create an entire website. If you want, you can dig in and craft individual pages.
The Site builder uses drag-and-drop tools, making it easy for users to build your website from scratch. Combining this with pre-built themes, users can make a professional-looking web page from scratch.
And that is just the beginning. The potential your website can take will be up to you. Your creativity will only be your limit.
3. Make a Training website Entirely from Scratch.
Since we are already in the business of making courses, it would be a very good idea to proceed and build a training website to house your created courses. Thinkific offers a wide range of pages to help you choose from.
These pages can be easily mapped to create a course or training website. As such, we can take these pages and use them as the building blocks of your websites. These pages are worth mentioning:
- Your website’s homepage is the face. Where most relevant things should be found
- Course pages: These can swerve as landing pages for approaching courses. If you want, you can also make a course page that serves as a landing page for all the courses you offer in your “class”
- Sign-up pages: This is where your potential customers and students enroll for individual courses or memberships Thinkific Ruzuku Theme
- Sign in Pages: This should be sued for subscribers of your website
- Your student’s dashboard will be your starting point for signing in to your site. It is possible to design a student dashboard that makes it easy for students to access all the content on your website.
- Checkout pages or payment page: This is where you place your payment options for subscribing or signing up for your class.
- Pages Coming Soon: Although they may not appear to be full, these pages can be used as teasers or previews of any pages, courses, offers, or bundles that you might offer.
These pages can be used with your website in many ways. These templates are also a good utility for making a website and needing it fast. This skips the nitpicky part of choosing which to use on your website. Thinkific Ruzuku Theme
You can also create a customized page by clicking on the Custom Page link in the menus. This will allow you to design your page according to your requirements.
4. Edit individual pages
It is important to understand the structure of Thinkific Site Builder pages in order to properly design them. These sections can easily be modified and moved around.
Pre-built pages come with suggestions sections that will help you choose the right ones for your page. Adding more sections is just as simple as clicking on the “Add Section”
Thinkfic offers 23 pre-formatted pages sections. Most of these pre-formatted pages are focused on building high conversions. These high-converting pages include, but are not limited to:
- Call to Action.
This is a crucial part of selling. This lets your would-be students and customers know how to sign up or buy.
- Smart Product and Category
This section contains information that will allow you to provide your customers with summaries of the products you offer.
- Checklists
This section can be used for key messages and makes it easy to scan information with bullet points.
- Most Frequently Asked Questions
Websites often feature Frequently Asked Question. These are designed to answer all common questions from customers. Thinkific Ruzuku Theme
- ‘Social Proof’
These sections can be compared to testimonials. They show client reviews, comments, and experiences. These sections are like testimonials and show what the clients get from the lessons. This in turn encourages others to use your product.
- Upsell
These are sections that help promote other courses that you are selling. This section is often found on the checkout page for one of your courses.
- Instructor
This is where your instructors profiles can be added to the courses. This section gives students information about the teachers.
- Pricing Options
You can place your pricing options here. This tells your students the cost of your courses and where you can pay for them. If possible, this is also where you can describe your bundles, what you include in them, and how much they cost.
- Video
If you want to promote your courses with a video advertisement, you can add the section here.
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You can earn profit through your content by using your online course platform
We now come to the part that is often the most anticipated. How does the business side of Thnkific work? Is the service providing enough tools and resources to enable users to make a living from their hard work?
The thing of the matter is that nowadays, all online course builders and course platforms include inherent tools to give users and teachers the ability to promote their courses and products. They only differ on how much that platform focuses on.
Yep, that’s right. Some course platforms focus more on selling and turning conversion than the creation side. While others are the opposite and mostly rely on integrations to carry forth the promotion and business side of things.
So on which side does Thinkific fall on? Let’s find out as we try the business, promotion, and marketing features of Thinkific.
Promote Your Courses
Thinkific comes with marketing tools to help you make money from your content. Even users who are utilizing the free plan can try these features, albeit they only have access to the most basic of functions and are pretty limited in their scope.
Search engine optimization, or SEO, is one of these tools. Thinkific offers the necessary SEO options for free to plan users. This allows you promote your lessons in the simplest ways possible, making it capable of rising up the search engine results page.
Another feature available for free users is the ability to build free trial courses. It’s like giving your customers a free taste or sample. This is one of the best ways to show your audience who you are. Thinkific Ruzuku Theme
Customers and potential students can get a glimpse into your content by allowing them to see it. That way, once they dive into your paid content, they already have at least a small idea of how things work out.
While these promotional materials may seem lacking at first, in skillful hands, these can go a very long way as promotional materials. They can even be used to compete with products that have been promoted too much.
Of course, we are only talking about the free stuff. You will unlock more marketing tools as you move up in the Thinkific pricing plans. These tools will help you promote your course material in the market. Some of these include:
- Coupons
Coupons don’t need introduction. They’ve been in use for many transactions for a long period of time. So it is no surprise that they are also being used in online business and online marketing.
Thinkific’s coupon codes are digital codes that can be shared easily. They are utilized very well in Thinkific’s ecosystem. Using a coupon on Thinkific’s checkout will automatically use it with little to no hassle.
Coupons can be used to promote bundles or courses from a marketing perspective. This will entice potential customers to check out your courses, especially if a discount is included.
Thinkific also allows you to personalize your coupons. The coupon can be customized by setting the dollar amount or percentage, as well as the expiration date and the number of times it can be used.
- Sales Widgets
Sales widgets are a feature that allows you to post purchasing links to other websites and social media. These widgets are very useful given the amount of traffic required to get your course noticed. You will need lots of traffic, let’s face the facts.
You can’t expect traffic if your courses are new and you don’t have an audience. Even if your audience is already established, you still need a quick and easy way to link your courses with classes on other websites.
That’s where social media comes in. It’s a fact that social media is used by almost everyone. You should find where most of the internet traffic comes from and try to divert some of those traffic to your website.
This is possible by using sales widgets that generate HTML code which can be easily pasted onto existing websites. Of course, this includes social media sites. Aside from that, these codes can also be sent as messages if you want to market that way. Thinkific Ruzuku Theme
Another customization you can do with this widget is how it looks. You can choose to display a button, a button with a product image, or include text that you want to go with it.
- Email Marketing Tools
Email Marketing tools manage newsletters and send out targeted promotions to subscribers. This tool is not used to convert new subscribers but to keep them. After all, you can only send this to people you already have contact with.
Thinkific’s email marketing tools are limited to this ……… Unfortunately, only existing students can be emailed about your courses. You can also notify them about new products and courses.
Not everything is bad, though, as if you want more features, you can use other email marketing tools such as Mailchimp, Mailerlite, AWeber, Constant Contact, ActiveCampaign, or ConvertKit.
That said, it would have been miles better if Thinkific had a better local Email marketing tool for users to use.
- Affiliate Marketing
You can choose to use affiliate marketing to get influencers and experts to promote your courses if you feel your marketing skills are not sufficient.
The process is simple and straightforward with Thinkific. You will need to add the associated person as a user, and make him an “Affiliate”. This information can be found under “User Roles” within the Process.
If you find some current users of Thinkfiic or your course, you can convert them into affiliates through the same process.
As for checking the status and performance of your affiliates, Thinkific will track the courses or bundles your affiliate sells and record the corresponding revenue. Thinkific Ruzuku Theme
That said, paying the affiliates is done outside the system, so that’s a catch. The same applies to instructor revenue sharing.
Payment Options
If you don’t have a way to receive payments or enroll in your courses, all that marketing effort will go sour. In this vein, Thinkific has Stripe as a card payment platform. Other ways include connecting PayPal for one-off payments.
You can also link your courses with a Shopify website. That way, you can get all the tools the eCommerce platform offers its users.
Thinkific’s payment options let you customize the price of your products. Customers can be charged with different payment options. For example, you can sell courses for a one off fee.
You can also offer membership subscriptions, and charge accordingly. You can also sell your course as a bundle if you wish. However, this feature is not available to me at the moment as I only have a handful of courses created with their system.
One thing to note about Thinkific though is that they do not charge you any commission fee for any of your courses sold!
Analytics and reporting
Any good website that is selling something should include a Reports and Analytics feature. This will allow users to figure out which stuff they are doing well on and which ones they need to focus on and improve.
Thankfully, Thinkific has one, but it is a relatively new feature. Currently it only reports on four ares which include: Orders, Enrollments, Student Engagement, and Revenue. This feature is still in its infancy and is only available on the Start + Growth add-on package.
For what it’s worth, it is a step in the right direction as having it is much better than having nothing at all.
So how does it work?
Thinkific’s reporting and analytics collect the necessary data how they wish. Filtering data can be done by date, product type, or course, as well as by recency of customers (whether new or old).
These data can give you multiple insights into how your courses perform. Let’s take, for instance, data about student engagement.
This data will allow you to view things like course enrollments and completion rates. These metrics can be compared across all subjects. This allows you to see which subjects are having low completion rates.
You can then identify the reasons for these problems. It is up to you then to make the necessary adjustments. Thinkific Ruzuku Theme
Students might find it difficult to complete courses that have low completion rates. Still, it might be a problem with the way you are presenting the information or instructions. Once you have identified the problem, you will be able to find a solution that works without having to tear your hair out.
The data is displayed as a graph and chart, which makes it much easier to understand and read.
Thinkific Pricing and Plans
Thinkific is one of the leading platforms on course building, and marketing. As such, you can expect to have a price that is appropriate for their standing.
Thinkfiic is a product that you pay for. With all its features, you won’t be ripped off.
Besides that, Thinkific has a free plan which you can use to test their products. If you are interested in learning more about Thinkific’s features or need to start your course-creating journey, you can always get a free plan.
| Free | Start | Grow | Expand |
| $0 per month | $74 per month | $149 pero month | $374 per month |
| -Create and launch your product with a website and checkout experience
|
-Add products to your business and create a cohesive learning experience for your students
|
-Build successful business with a complete suite of tools to help you sell more
|
With a platform that scales, optimize your workflow to create premium experiences.
|
The Free Plan
If you’re new to course management and course building, this is the plan that you should start with. It is the best way to get a feel of the service and to test drive what it is capable of. The free plan allows you to do everything the service offers, albeit at a limited capacity.
The Free plan is only good for making one course. To make more courses, you will need to sign up. This course is full of potential and you can enroll as many students as you wish.
The Start Plan
If you feel that Thinkific is something you would enjoy, you can take the next step. Upgrade to this plan and your limitations are gone. You can make unlimited courses.
Aside from that, Thinkific affords you a few more options in the type of courses you can make. You can even live-stream your lessons for as long as you have the time.
The Start plan also opens up additional marketing tools and grants you access to the Thinkific App Store.
You also have the option of a custom domain to host your course website.
The Grow Plan
The Grow plan is for you if you are serious about selling and making courses. First, you will be able to remove the Thinkific branding. It might seem simple, but it does a lot in terms of branding, marketing, and making your courses look more professional.
This gives you access to bulk enrollments so that the enrollment process can be done easier and faster. In terms of support, you are given priority email and phone support. So you can have faster solutions given to you should different problems arise for your website. Thinkific Ruzuku Theme
The Expand Plan
The Expand plan is designed for larger businesses and institutions. It allows you to optimize your workflow and create a premium experience with a platform that is designed to scale.
This plan is ideal for large institutions that want to establish an online presence. Aside from providing the usual features of the other Thinkific plans, it provides unprecedented 10 Communities to keep students easier to manage.
This plan provides five administrators who will help you manage your business.
Thinkific Plus
LMS services offer clients and customers the option to create custom plans that are separate from their basic plans. Most of the time, their prices are unlisted as the customization might change the cost, and that cost will depend on the customization.
For Thinkific, this is called Thinkific Plus. It’s a powerful, scalable and simple-to-use learning platform that is tailored to your students and team.
Contact the Thinkfic sales team to get Thinkific Plus. They can help you to understand the tools that you need in order to optimize your platform. They can connect you with education experts who will inspire you and give you the confidence you need to achieve more than you could ever imagine.
Thinkific Plus offers all the Expand features, but also adds these additional features to the plan:
- Unlimitted Products
- Unlimited Administrators
- Three+ separate Thinkific sites
- Service Level Agreement 99.9%
- Dedicate Customer Success Team
- Multiple seats and Tiered pricing checkout
- Email white-labeling
- Only one sign on
- Bulk Selling App
- Enterprise API Access
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Thoughtific Pros and Cons
Pros
- Thinkific does NOT charge transaction fees. Funds are immediately available for withdrawal whenever a sale is made from your products, courses, or memberships.
- Thinkific has a fully realized free plan. It includes all core features and functions like a paid plan. Although there are no limitations, if you are serious enough, you can start selling courses through the services with no upfront monetary investment. Thinkific Ruzuku Theme
- Thinkkific’s drag and drop builder is easy to use by even non-tech-savvy users. You can upload multiple media types to create different and exciting lessons and courses.
Cons
- There are some aspects of Thinkific that are not really that are not as user-friendly as expected. This is something that some creators of the service have expressed.
- There is a huge lack of marketing features in the service. Their email marketing capability is quite basic and is miles behind the competition.
- Thinkific’s designs and customizations are quite limited, given that the service only provides a few themes to play with. It is difficult to make a website that stands out from the competition with these options.
The Thinkific Verdict
Thinkific is an excellent choice for course promotion and course creation. Its price is entirely reasonable, and the features are as good and easy to use as most of its competitors.
For those who are just starting out, the free startup plan will be a great help. It will allow them to get a feel for how things work. Thinkific Ruzuku Theme
In my opinion, providing a free startup plan is actually a mark of confidence on the side of the service. They are confident in their product and willing to allow the public to try it.
Looking at Thinkific’s free plan, too, you can say that it is very bold, and the limitations are pretty understandable. It is unlike the other “free plans” of the other products where they only masquerade as free, but there isn’t you can do with the service.
For the Course Builder, Thinkific is pretty easy and intuitive to use. You can quickly see what you need to do and which functions are what. As for the more complex side of things, Thinkific provides enough prompts to guide you through the process.
This can be a tricky side. Too many prompts can overwhelm novice users and cause frustration for those who are already proficient.
However, it is important to remember that Thinkific might be too easy for some users. But that is just nitpicking. At the end of the day, Thinkific’s course builder is fast, easy, and responsive, and that’s what most people need.
Thinkific’s Site Builder is also simple. It is not like a standalone platform. However, in keeping with their philosophy, it is simple to use and can easily be grasped by beginners.
It has impressive editing capabilities, making it ideal for creating tutorial and training websites. It is also a great tool to add training pages to existing websites.
There aren’t enough themes to suit all tastes and demographics.
Lastly, on the marketing side of things, this is where I feel Thinkific falls short. Just looking at the bare bones structure of their Email marketing can turn off marketers, and marketing Thinkific’s courses can be an uphill climb without resorting to third-party integrations.
As for their payment options, it would be better to have more options other than Stripe and PayPal.
However, not everything is grim-looking though. Thinkfic still offers some useful tools to help you make money from your courses. You can sell products and courses with a little creativity. This requires more effort than normal, but it is possible.
Thinkific Frequently Asked Questions Thinkific Ruzuku Theme
Can You Build an Entire Website with Just Thinkfic?
Yes, you can!
Thinkfiic allows you to create your entire online education company. This means you can create both courses, websites, or your overall brand within one seamless platform. Thinkific offers builders that can be used to build, market, and sell online courses.
How can I allow my students to access my course content while offline?
It is up to you.
Remember that students may need assistance logging in to your courses offline. You can make your courses downloadable. You can do this on content such as video files, audio files, and PDFs. These files can be downloaded to students’ devices so they can access them offline.
Who Owns the Content Published on Thinkific?
The creators are the complete and sole owners of any content that is built into the Thinkific Platform.
Thinkific has no intellectual property rights and will not claim them. Everything published and built on the platform belongs to its creators.