Technical Site Analysis Using Semrush

SEMRush-review

So, you want to bring traffic to your website?

If your answer is yes, then SEMrush saves the hassle for many digital marketers. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Anything about marketing is here to help.

A whole suite of tools awaits you to achieve the best results for your brand. Getting the ideal website traffic is just one click away.

This article will talk about SEMrush, a tool that will help you in SEO digital marketing.

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Before you go on, you may want to check out this video by Craig Mullins on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Organic Research Technical Site Analysis Using Semrush

Without research, marketing wouldn’t be as successful as it is today.

SEMrush uses a research-based approach to find the best keywords. The program makes an estimate of financial value per word. These search terms can be the reason for generating sales.

This tool visualizes the landing pages on competitor websites for each keyword. You can use those pages as a base to make an optimized page for your website.

Notably, SEMrush can detect new competitors on the Search Engine Results Page (SERP). You will always know where to focus your efforts, as rankings can change at any moment.

In getting insights into your competitors, it is found at the “Competitors” tab. There you’ll see a visual map of where your website ranks among the others. When there are more keywords, they appear on the right side. Organic traffic sites will be higher up on the map’s scale.

Plans and Pricing

This section will first be covered before we move on to the benefits of the program. Finding out the cost saves a lot of time to decide.

SEMrush offers a starting price of $99.95 if paid annually. The program offers three subscription options if you are unable to afford a reasonable price. Every plan is suitable for any small to midsize business (SMB) marketers.

Pro

Starts at $119.95 per month.

The Pro plan offers 10,000 results per report through the program’s own domain. Access to keyword analytics tools, up to 3,000 searches or reports per day, and access to keyword analytics tools are also available.

It gathers 5 projects, 500 keywords to track, a 100,000 crawled page limit, and up to 50 social media profiles with 5 scheduled reports in PDF format.

Guru

Starts at $229.95 per month.

At this plan, you get 30,000 results per report and 5,000 reports/searches per day. Guru plans increase their number to 50 projects and include 20 PDF reports.

Personal branding would be provided with 1,500 keywords to track and 300,000 pages crawled. There are also 100 social media profiles. You can even access historical data to see how the keyword performed over time.

Business

Starts at $449.95 per month.

This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.

Alongside its many analytics, you get to track 5,000 keywords.

All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush can also provide custom solutions on request.

We’re done with that. The tool still has plenty to offer.

Technical Site Analysis Using Semrush

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SEO Writing Assistant

This tool, also known as SEO Ideas or SEO Advice, provides instant SEO advice for each page of your website. It’s a game-changer!

While to some marketers who already have an existing background, this can be seen as an extra feature. For those who are just starting out, it is a great advantage.

By clicking on the Ideas button, you will be led to a page where you get suggested keywords. There are even recommendations to use backlinks or ways to make page improvements from specialized websites.

Keyword Analytics and User Experience

Keywords are the foundation of any website. SEMrush’s keyword research tool brings related keywords with phrases and terms to get higher search rankings.

These terms will be the strategy to lunge your article into page 1 of the SERP. This will increase traffic and generate more sales. There’s even the option to use long-tail keywords. This is a great way to optimize every content.

The User Experience is straightforward. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.

Data slow loading is one issue that new users might face.

SEMrush has many functions and can slow down sometimes. The main menu is located on the right, while the submenus are at the top. They do have an alternative to make their data visuals to speed up the loading buffer.

SEMrush offers a mobile app for users who are on the move. It can be another way to know how your website is doing even without having a desktop.

Backlink Analysis

Backlinks in SEMrush works alongside the SERP. This tool tracks which domains and web pages are linking to your site.

It even analyzes the value of each backline made. Your own website is evaluated for its quality from the pages and domains pointing to it. It also shares information about other links. SEMrush can determine the geolocation of the link by looking at the backlink. If you have a personal blog, you can see where the link clicks come from.

Performance Analysis

SEMrush’s Post Tracking tool tracks each post’s performance. You can track up to 50 posts, and you also have the choice to see how your competitor is doing.

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PPC Data

Pay-per-click, or PPC in short, is also present in SEMrush. While SEO is the basic foundation for any marketing campaign, PPC takes it to the next level.

SEMrush has planning tools for this to know which data has better value compared to other competitors. Working on your PPC can make you one step ahead. A tab is present to know where your competitors are aiming and even their current SERP ranking.

Let’s suppose you have an ad copy draft but it has not been published. This could be a great opportunity to optimize your ad copy for landing pages in order to get maximum site traffic.

Site Audit

Site Audits are the indications if your website is not appearing in any search engines. These could include:

  • Duplicate content
  • Website loads slow
  • Crawl errors
  • SSL problems
  • Keyword overuse
  • Missing headers/Images
  • Broken links

SEMrush provides a list of things to correct. You do not need to use any third-party assistance due to the program having it built into the system.

They also offer an On-Page Search Engine Optimization Checker. It offers suggestions for possible changes to improve SEO results.

SEMrush also provides new information. SEMrush will help you solve any issues identified by the Site Audit or On-Page SEOChecker.

SEO-audit

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Social Media Tracker

Many people believe that SEO does not rely on social media. That’s what they want you to consider.

SEMrush offers a range of tools that can track your website’s performance on all major social media platforms. It monitors follower counts, engagements and trends. You can even see which platform is performing the best.

This tool allows you to compare your competitors side-by-side. So in any time period, you have a gauge to determine which platform works best for your website.

Customer Support

For a program like SEMrush, the number of features can be daunting. Their customer service is available via chat, email, and phone.

A live help chat box is found at the corner of every page, along with the contact details on the website’s footer. This removes the need to go through a separate help center page, but no help would be given.

SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.

All in all, active communication to their clients keeps the engagements going.

Conclusion

If your marketing plan is in dire need of major overhaul, SEMrush is a good choice. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. Technical Site Analysis Using Semrush

It would be a good question to ask: Is it worth the cost? That depends on you.

SEMrush has many plans to suit any marketer. It will find a way for you to audit your website. The UI may be clunky at first, but the versatility it gives for online transparency is present. Technical Site Analysis Using Semrush

Need the data? It’s there. Find the best keywords? The program will show you the most relevant keywords.

It all comes down to how you want to boost traffic.

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Frequently Asked Questions (FAQ) Technical Site Analysis Using Semrush

What is SEMrush?

SEMrush is an SEO tool that helps you optimize your website for search engines. Created in 2008 by IT specialists Oleg Shchegolev and Dmitry Melnikov, they aim to have online competition fair and transparent.

Can I use SEMrush with no paid subscription?

Yes. You can use SEMrush with a free account but only with limited features. An example of this is the ability to run 10 Analytic reports per hour. A free account can create and manage one project and track 10 keywords at a time.

You will only get more features if you subscribe to one of the three plans.

What is the best plan to avail, Pro, Guru, or Business?

The Pro plan is for you if you are starting a blog by yourself, a freelancer or an in-house marketing professional. When you reach a certain amount of experience like a professional SEO marketer, you can go with the Guru plan.

The Business plan is for large advertising agencies or marketing agencies that have a large client base. SEMrush can help all types of marketers, no matter where they are located.

Can you cancel the subscription anytime?

Yes. You have the option to upgrade, downgrade, or cancel your subscription when you want to. A refund will be given when you choose to cancel or downgrade your subscription within the first 7 days.

Which payment methods are acceptable?

These payment options are accepted by SEMrush:

  • Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
  • Wire transfer available upon request
  • Check (US only, upon request)

Is there a SEMrush refund policy?

Of course. All plans come with a seven-day money-back guarantee. Requests can be made through their official contact form on their website. If the request is received within seven days of signing up, the payment will be refunded.

Is it possible to retrieve your data after you cancel a subscription?

Yes. SEMrush gives you a 30-day grace period once you cancel your subscription. Any lingering projects would stay active until it expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.

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