While they already existed before 2019 B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. Even then, they were made for the same purpose, to create and sell online courses.
The majority of courses back then were more niche-oriented, such as leadership seminars, wholesomeness and self-help classes. Of course, courses and classes focused on normal subjects were there too.
These classes focused on bringing education to where it is most convenient and comfortable.
People who were housebound due to multiple reasons (maybe childcare or health problems) could keep studying and learning despite not being able to go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.
Everything else had to be shut down when the pandemic struck. However, people still needed to learn, and online course platforms and other eLearning platforms made it possible for a lot to continue their studies.
In the early times of the pandemic, the industry saw a 221% increase in new course creators on one Course Platform. This growth is probably shared throughout multiple platforms online.
Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.
Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say that knowledge is wealth. Online courses platforms have given this maxim legs and allowed people to convert their knowledge into wealth.
Nowadays, there are countless online courses people can partake in. From the usual life coaching stuff about making your life better to tutorial classes of the usual academic subjects like Algebra. Even to courses about making your courses more profitable.
Online courses are everywhere, and if you want to get in on the action, the next question is which platform you will use to share that treasure in your noggin.
Ross Herosian has posted a video review on his YouTube channel Tricycle Creative. For those who like a visual experience, To get a comprehensive overview of Thinkific, you may still want to check out our article below, which compares it to some competitors.
Thinkific: Your Go-To Online Course Platform How To Think Historically
Thinkific Overview
Thinkific is one the most popular options for selling, hosting and building your courses.
Thinkific is unique because you can feel that they are passionate about what they do. It is clear that they are more concerned with providing the best learning experience possible to creators as well as their audience. They also understand that making money is important to maintain the business.
How could you not? It is one of few online courses platforms that offers a free full-service service. Yes, Thinkific has a free service that is as good as their paid lowest-tiered one.
The platform is ideal for beginners as it allows them to see how content and courses are built, as well the industry’s overall environment. Using the free plan allows users to glimpse what they are about to partake in without any investment.
This free plan has one limitation. You can only create one course. I find that this is sufficient.
Thinkific also does not take any cut for a transaction fee whenever a user makes a sale on the platform. All profits go to content owners.
Thinkific ensures that all profits are immediately available after they have been sold. This means course creators and content producers can immediately use their earnings without needing to wait for a quote, or reach a certain threshold before they can touch the money.
This just proves how much Thinkfiic thinks of its customer base.
Thinkific Features
Let me start by saying that almost all online courses platforms have the same features. The course builder is first, followed by the website builder to create your courses and finally the marketing features.
They are all the same except for how they work and some other unique features. These are the features that Thinkific is known for.
For Thinkific, the main focus would be their course curriculum creation capabilities. Most of their features are geared toward the creation bit, of course, creation. They make sure that online courses are as engaging as possible.
The user interface of Thinkific is easy to use. It’s intuitive and logical. It is easy to navigate. You can access all other features via a sidebar menu. Except for occasional hiccups, they are correctly classified. How To Think Historically
This interface is perfect for users who enjoy performing analytics and monitoring performance. Everything is neatly organized and placed on the dashboard.
From the dashboard, you can see how well you are doing in revenue, student accounts and sign-ups, student course enrollments, and much more.
We can make the interface look a bit more appealing if we have to.
As mentioned above, Thinkific’s main focus is on the creation side of course creation. As such, the platform ensures that the course creation mechanism is easy to get used to. Even in the free plan, Thinkific allows you to try everything the course creator can do.
You can also include many media types in this course builder. These media types include quizzes and surveys, assignments, pdfs, content, and student discussion areas that allow for peer-to-peer interaction.
Other highlights include scheduling of course content as well as some automation in terms of drip-feeding content.
As for the Marketing features of Thinkific, I’m afraid that is where the platforms fall pretty flat. Don’t get me wrong. It contains everything you need to market and promote your courses.
But that’s just about it. Thinkific’s market features compare poorly to its competitors. It doesn’t include a sales funnel builder. This is the most noticeable aspect. The overall checkout experience is pretty clunky.
What’s more is that there is really nothing you can do about this part since it has very limited customization.
Even email marketing features lag behind the competitor. It is very basic and you can only notify your students about new products or courses, send them progress reports and update them on their course status.
However, not everything is bad, as Thinkific can integrate multiple third-party applications. These third-party applications are not meant to be used as bandages. They can be used to address some of the problems in Thinkific’s marketing department.
Thinkific integrates five of most popular email marketing platforms, including Aweber and Drip with email marketing.
I guess it makes sense, given the platform’s repeated promises of focusing on course creation. It would be wiser to pour all resources into ensuring they got that part right and get third-party apps to tackle the marketing part.
Thinkific Price
While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It isn’t like most of the competition.
Thinkific is a lower-cost option that allows you to create unlimited courses and enroll unlimited students. This is in keeping with their mission to focus on education. How To Think Historically
As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.
| No cost | Start | Grow | Expand |
| $0 per month | $74 per month | $149 per month | $374 per month |
| -Create and launch your product with a website and checkout experience
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-Add products to your business and create a cohesive learning experience for your students
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A complete set of tools is available to help you increase your sales.
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-Optimize your workflow and create a premium experience with a platform designed to scale
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Thinkific offers a more complex and customized plan, Thinkific plus. Thinkific Plus takes the best of Thinkfiic, makes it powerful, scalable and simple-to-use, and then adds more.
Of course, it still maintains its dedication to course building, teachers, and students.
You will need to contact the sales team of Thinkific Plus to request this upgrade. You will discuss with them the tools you need to make the most of your platform. Lastly, you will also discuss with them the total cost of this upgrade.
Each Thinkific Plus plan is unique, and as such, different Plus plans might more or less have different costs. One this is sure, though. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:
- Unlimited Products
- Unlimited Administrators
- Three+ separate Thinkific sites
- Service Level Agreement 99.9%
- Dedicate Customer Success Team
- Multiple seats and Tiered pricing checkout
- Email White-labeling
- Only one sign on
- Bulk Selling App
- Enterprise API Access
> > Click Here to Start Your Free Trial < <
Thinkific Pros and Cons
Pros
- Thinkific’s free package is permanently free. This isn’t a glorified trial. It is a free account, with the only limitation being the number of courses you can take.
- Thinkific doesn’t charge transaction fees for any sale. Content creators own all earnings. Creators can even claim and use these funds as soon as they arrive in their account.
- When it comes to payment options, Thinkific can be flexible and has different payment options for different types of students and schools.
- Thinkific’s premium plans remove the restriction on the number of courses. In fact, users can create an unlimited number of courses and enroll an unlimited number of students in these courses.
- In terms of interface, Thinkific has one of the easiest to understand. With most options logically placed and easily located. This interface is easy to use for users just starting out.
- Thinkfic’s course creator is also easy to use. You can also choose from many course materials to make your course more engaging and exciting.
- In the name of engagement, Thinkific also gives you the ability to put incentives such as leaderboards, awards, and scores to motivate your students.
Cons
- Some of the tools in Thinkific are not user-friendly. You may need to take some time and read guides to learn how to use the tools.
- The marketing features of Thinkifiic make it hard to recommend for people who are more focused on propping up businesses on the platform. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.
- Despite Thinkific having one of the most intuitive user interfaces, it looks outdated, and there are times when the experience can be clunkier than expected.
- The platform lacks many customization options. As such, it is not impossible to find other websites that may look the same as yours. How To Think Historically
Thinkific Summary
Thinkific is one the most popular online courses platforms on the market. I would easily recommend it to beginners and those looking for a more course-focused platform. It is still competitive with other “advanced” and more feature-rich platforms, despite its shortcomings.
My opinion is that its greatest strength would be its commitment to providing the best course experience possible and a free plan. As for its weakness, Thinkfiic has already provided some kind of solution to it. Using local third-party integrations can remedy any problems you have with the platform.
You’re searching for an online course creation tool that creates courses from scratch. You can never go wrong with Thinkific.
Kajabi Versus Thinkific
Kajabi Overview
Kajabi is a widely used platform for running an online course business. Its main focus is on productivity and sales. It offers tools that simplify your operations.
Kajabi’s top features include automations and pipelines, email marketing and a mobile application.
The platform allows you to sell a variety of products. Aside from courses, you can sell coaching, memberships, communities, podcasts, and other digital content.
Kajabi has many marketing features. It’s no surprise that they have sales funnels, email marketing, and automations. These features give the Kajabi platform users an easier time selling their products.
As such, Kajabi is one of those rare products where the “all in one” platform fits. It’s a course-creation platform that offers more than just decent marketing features. It even has automation features that could help you focus more on marketing or creating than the menial tasks.
That said, not everything is good in Kajabi land. It has one of the most expensive platforms on the market. Their lowest plan starts at $149 per month. These plans are not unlimited. The lowest plan allows you to sell only 3 products.
Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. So you might need some third-party integrations to address these issues.
Kajabi Features
Kajabi boasts about being one of the better platforms. Even more, they have one of the most expensive courses in the market. It is not surprising that customers have high expectations for the product. How To Think Historically
So let’s take a look at how good Kajabi features are starting from the interface.
Kajabi’s interface looks very normal at first glance. It’s minimalist, clean, and modern. The majority of features are accessible in just 3-4 clicks. The page also includes a search assistant that allows you to quickly locate the tools and features within the application.
Kajabi’s pages load quicker. It makes it easier to work and provides a smoother experience.
In terms of Course Creation, Kajabi allows you to create various types. Some samples include mini-courses, online courses, drip courses, or create one from scratch. You can choose among these types for whichever suits your needs. (i.e. For long courses with long content, short courses for product launches.
For easier building experience, Kajabi provides blueprints which are akin to templates. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.
These courses could also be organized into subcategories, posts, and categories. As such, it would be very easy to organize your content neatly and properly. You can organize them depending on their types and content. You can have text and slideshows in one place, and audio and video in another.
Kajabi offers cloud storage via Dropbox and Google Drive, so you don’t have to worry.
Kajabi has robust and extensive marketing features.
It also offers the traditional stuff of offering coupons in a flexible way, which, as we have seen, is an old and proven marketing strategy.
Kajabi offers a powerful email marketing platform that allows you to market via email. It is built on top of the platform and has many features. Email templates can be created for different functions.
Their pipelines are another conversion tool that they have. They can help you convert more customers to increase sales. These are easy to use, and the platform even provides templates that customers can easily access.
Kajabi offers a dedicated affiliate program to users who have a higher plan. This feature makes the entire process extremely simple and easy. It also organizes affiliate links as well as affiliates into its own category which it makes easier to find and track down.
I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead users will have to rely on the integration form other payment gateways such as Stripe, Paypal, BitPay, Authorize.net and others.
This is entirely disappointing given how robus their marketing tools are as well as how good their checkout is at doing things like upsells, bump offers, and downsells.
Although it is not perfect, Kajabi has a lot to offer that can be used for both marketing and course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.
Potential users must be prepared to pay a high price for these tools.
Kajabi price
Kajabi is undoubtedly the most expensive course creation service in the market. Their lowest plan starts at $149 per month and this plan doesn’t even include unlimited courses. How To Think Historically
However, if you think that Kajabi’s steep price as well as its more advanced features like automation is something you really need, then of course, it is the customer’s choice at the end of the day.
| Basic | Growth | Pro |
| $119 per month billed annually | $159 per month billed annually | Monthly payment of $319 |
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Kajabi Pros and Cons
Pros
- True to its name, Kajabi is an all in one content making and marketing tool. You can create courses using various tools, such as a drip or mini-course. Then, you can combine them with marketing automations to make sure they sell.
- Kajabi provides blueprints and templates to help you get started on your project.
- Kajabi allows you to sell other digital products like coaching, webinars, communities, podcasts, etc. This is also a great place to do this.
- Kajabi also includes an assessment function that allows students to grade their performance and monitor them. This is extremely good when combined with drip courses to provide courses that can only be accessed when the proper grades are reached
- Kajabi’s accessibility is pretty good thanks to its mobile app, which students can use to access classes and lessons whenever and wherever they are. You can even set up notifications to receive alerts.
- Kajabi has a membership option that allows users create and sell membership options for their customers. This feature can be used by users to offer additional and exclusive content.
- Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. Users can also use more advanced options with conditional filters to be precise in the automation process.
- Kajabi’s marketing strategy is one of the most powerful among all the course-building and content platforms currently available.
- Kajabi’s Email Marketing is among the best in the industry. There are many email templates that you can use in various situations. Kajabi has the ability to automate email sequences using triggers or actions. How To Think Historically
- Kajabi’s pipeline feature makes it possible to have various OVO funnel templates. The pipeline features automate the selling of the products and “funneling” your customers to where you want for better conversion rates.
Cons
- Kajabi’s pricing is not to be laughed at. It costs $149 per month, and you cannot create unlimited courses. It offers only 3 products and 3 pipelines.
- Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class
- Kajabi does not have page templates to design landing pages, thank-you pages, checkout pages, forms or other pages. That means users must do everything from scratch when editing page templates through the page builder. As such, it will be very difficult for new and non-tech users.
- Kajabi does not offer a guaranteed badge on the checkout page. A guarantee badge is a great tool to increase conversions. Buyers are assured of the product’s quality by obtaining a guarantee.
- Kajabi does not have a local payment gateway. You must rely on Stripe and Paypal integrations to take payment from orders.
- Despite having some advanced features, there are still some features that Kajabi lacks, especially in the community department. There are no gamification or community engagement features.
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Kajabi Summary
Kajabi is undoubtedly a giant platform for course creation and marketing. They have the most advanced tools for marketing alone.
They provide the best marketing experience. Their pipeline and automation features can be the envy of other platforms and something users would want to have if they want the best rate of conversions.
Kajabi has its faults, however. It lacks features that allow you to connect with students and customers. These features allow you to create a great community. How To Think Historically
Kajabi is also pretty expensive. People might find it difficult to justify buying a plan which can only host 3 products when there are cheaper alternatives that offer unlimited products.
Overall, Kajabi has advanced marketing features and is a great creation platform. If you’re looking for a platform to market your products, Kajabi is the right choice. It might be a bit expensive, but Kajabi’s features can be worth it.
Podia Versus Thinkific
Podia Overview
Another big name digital online content-selling platform is Podia. It is also an all-in-one platform that has powerful marketing features. Online courses, coaching, webinars and community are just a few of the many products that you can sell through this platform.
Furthermore, Podia is one of the cheaper digital content-selling platforms in the market. It might even be one of the most affordable. However, it takes a percentage of the profit whenever you sell. It might be their way of offsetting the price for its powerful features.
At the end of the day, Podia is an excellent tool and platform, especially for those who are more focused on the business side, such as marketers, promoters, and the like.
> > Click Here to Start Your Free Trial < <
Podia Features
In terms of features, Podia has loads of them.
From looking at the interface, Podia has it clean and minimal. It is designed to have all the other features accessible within 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.
This makes it very user-friendly. Accessing or reaching the information you desire or need is easy with no additional steps or terms. Podia can access almost all functions from its dashboard.
Podia allows you to upload files that will be used as building blocks for your lessons. You can include text, embeds, quizzes, coaching, and files in a course. With some imagination, you can create interesting lessons with the platform that is given to you.
Nevertheless, there are some areas where the course creator is lacking. Unlike most other platforms, Podia only supports very few lesson types. It does not provide a way to monitor student performance. How To Think Historically
It also supports multiple platforms thanks to its powerful embed tool. Some of these websites include:
- Video hosts such as Youtube, Vimeo, and Dailymotion
- Podcast and music platforms like s Spotify, soundcloud and podbean
- Slideshow platforms such as speaker deck, presentation and google slides.
- Social media sites such as Twitter, TikTok and Pinterest.
- Form Builder websites like Google Forms, Typeform and Paper Form
- Github and Codepen are two examples of coding websites.
Podia recently added the ability to issue certificates. This certificate’s feature can be seen as a perfect incentive/prize for completing your courses. However, Podia only has one type of certificate for now. They cannot still customize and design your certificates.
Podia’s marketing focus is on the bag. You can use it to increase the effectiveness of your marketing. Tools like Pre-launch, upsells, and coupons make great strategies to promote your products.
This makes Podia an excellent choice for marketers looking to sell products on a smaller site.
Nevertheless, not all things are perfect. In this case, Podia’s weakness is its email marketing, which only provides the basics. It allows you to send broadcasts and email campaigns but lacks some features, such as split testing and personalization fields.
Also, those looking for automation features have lost their luck since Podia’s is not as advanced as some of theirs.
For payment processors, Podia has a local payment gateway. That said, you will need to connect your bank account or PayPal account to payment processors. For a simpler solution, you can also integrate with Stripe and PayPal.
Your audience can use their credit cards at checkout. These usually are processed within 2 days and will be credited to your bank or PayPal account. How To Think Historically
Podia Price
It is also one of the most affordable on the market in terms of pricing. What’s more, is that the platform has recently added its own free plan. Although it doesn’t offer much, this plan is a great way to learn more about Podia.
| Free | Mover | Shaker | Earthquake |
| $0 per Month | $33 per month | $75 per month | $166 per month |
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Podia Pros and Cons
Pros
- Podia’s strongest point is its clean and crisp UI/UX. It is very easy to use and has a non-existent learning curve. It is easy to set up for users of all tech levels.
- Podia has many functions and can become a one-stop shop for all your needs. Digital products can include memberships, webinars and bundles.
- Other than the free plan, Podia allows you to sell unlimited courses and products. This means that you can make as many pages as you like for your products and courses as long as there is energy.
- Podia also allows you to upload as many videos as possible for your content. The platform provides unlimited storage and bandwidth, which is why this feature is possible. This way, you don’t need to use Vimeo or Wistia.
- Podia offers an affiliate program that you can use to reach your audience. This is only available for Shaker or Earthquaker plans.
- Although it only provides the basic functions, the email marketing tools built-in are sufficient to support campaigns and broadcasts.
- Podia has supported a pre-launch mode among its marketing features. It will generate buzz about your products and encourage early conversions of email customers. How To Think Historically
- Podia does not charge any transaction fees for sales, except the free plan.
- Podia now offers a new feature that allows content creators the ability to give certificates, community, or quizzes. You can even create memberships in the community area.
Cons
- Their email marketing only provides the basic functions. Especially in its email composer, which lacks personalization fields. Aside from that, the tool lacks templates, drag and drop editor, and other features
- The platform lacks course compliance features.
- Podia also does not have many customization features. Podia does not support custom CSS/HTMl customizations. Podia will result in generic websites.
- Podia does not have landing page builders and funnels. These are essential tools considering Podia’s focus in marketing.
- Its free plan is severely lacking and will only allow you to host 1 product. It also charges an 8% transaction fee.
- There are no course blueprints available in Podia.
- Podia supports only a handful of lesson types. It lacks support for some types like Adobe Captivate, Articulate Storyline, and HTML 5 Content, among others.
- It has some good marketing features but it is still lacking others. These include cart abandonment, downsells and order bumps.
- Podia does not have a mobile app, which can limit its user base or access, given how much the world has depended on smartphones and tablets. How To Think Historically
Summary of Podia
Overall, Podia is a decent platform to host your content. This is pretty true especially given the price point it is offered.
Many people might believe that Podia is a value-for-money company. Well, it is not entirely true. Podia is more than what you pay. With enough creativity and good ideas, you can create impressive courses and sell them at a good price.
Despite some of its limited capacity, it is still an all-in-one platform. It is perfect for a lot of people. Content creators, teachers, marketers, and people who target marketers. If they have any questions, Podia can help.
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Thinkific Versus Kartra
Kartra Overview
Kartra is a different product from the others listed above. Kartra is completely different to the other products in this review.
Instead of a course creator, we have an all-in-one platform that sells your products. Yep, it is a platform that goes all in on the marketing side.
Kartra should not be considered a website in its own right or your product’s.
Instead, focus on the strengths of your site and sell products, memberships, and services.
Kartra can be used to create and sell digital and physical products. It allows you to sell an unlimited number of them and different kinds of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.
Kartra Features
Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. In fact, there might not be a course-building site for Kartra.
As for the features, we already mentioned that Katra allows you to sell many products. Each account can sell unlimited quantities of products and offer them at any price.
Kartra’s focus is on lead conversion and marketing to maximize its users’ profits. One of their key features is funnel construction.
Funnels are a way for sellers to get their customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. How To Think Historically
Kartra makes funnel construction simple. If you have previous experience in the field, you can create one yourself. You can also have Katra build it for you with their plug-and play campaigns, which are from industry leaders.
You can share your personally-built campaigns with other Kartra members. You can even market and sell your campaigns and make money from them.
Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.
Kartra also has page-building capabilities, and it is surprisingly powerful. These features allow users to create product pages, checkout pages and opt-in pages. You can even use professionally designed templates to speed up or start the process.
These pages can be optimized for mobile devices, tablets, and desktops. These pages can be hosted on your domain, or on Katra.
They are not yet able to host the full functionality and features required for a website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.
Kartra’s marketing features should be considered the crown jewel. It has all that is needed for email marketing.
First, it can send broadcast messages either by email or SMS. This will require integration with all available SMS gateways.
Aside from that, Kartra also has automation which it can use to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.
Another one that is unique to the platform is its behavior-based automation. This powerful tool allows you to send emails based on the recipient’s behavior. This allows you to relax after all the work has been done.
Kartra Price
Kartra’s price is steep for a platform focused on marketing and lead conversions. That said, depending on what you need, the platform’s price point on its plans might be worth it. How To Think Historically
Kartra offers advanced features that aren’t available in other products.
| Starter | Silver | Gold | Platinum |
| $79 per month when billed annually | $149 per Month when you pay annually | $229 per month when billed annually, | $379 per month when billed annually |
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Kartra Pros and Cons
Pros
- You don’t need any external marketing integrations. Kartra offers everything: integrated email marketing, sequence builder, automation, and all other features necessary to market your products perfectly
- Kartra offers an automatic translation feature for its checkout pages. It is based on the user’s geographical location. In this vein, it also supports different currencies.
- Kartar allows you to drip content or vary access to different levels, if you have an existing membership site.
- There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
- Kartra includes an agency feature that can hold multiple client accounts. This allows you to manage different websites in just a single dashboard.
Cons
- Some might feel that Kartra’s pricing is too high for the quality of what they offer
- There are no plans that offer unlimited integrations
- Kartra’s interface can be slow and frustrating at times. How To Think Historically
- Even Kartra’s pages may load slowly
- For beginners, it can be difficult to understand the many features.
Kartra Summary
Kartra is an all-in-one marketing and sales platform that’s powerful.
There are many tools and features available that will allow you to create engaging and compelling promotions and products.
It is not a course builder, and certainly not a website creator. Kartra should be used in conjunction with a professional website page maker. Kartra is quite expensive for the features it offers. This can be difficult to swallow.
But, it’s possible to get more for your money if you decide to take the plunge.
> > Click Here to Start Your Free Trial < <
Overall, Verdict How To Think Historically
When you are interested in joining the industry, course builder websites can be very useful.
There will be many platforms available to provide the service you require, just as there are for most industries and markets. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.
In a market-like course building, these platforms will offer almost identical services. They will have very few differences. Of course, some might excel in one aspect or another.
To find the right product for you, you must decide what direction you want to go. Find the platform that aligns with your goals. Chances are, you will find that their features will be most useful to you.