How To Do Keyword Research With Semrush

SEMRush-review

So, you want to bring traffic to your website?

If your answer is yes, then SEMrush saves the hassle for many digital marketers. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Everything related to marketing can be found here.

A whole suite of tools awaits you to achieve the best results for your brand. Getting the ideal website traffic is just one click away.

This article will discuss SEMrush, which is a tool that can help you with SEO digital marketing.

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Before you continue, you may want to watch this video by Craig Mullins on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of SEMrush.

Organic Research How To Do Keyword Research With Semrush

Without research, marketing wouldn’t be as successful as it is today.

SEMrush uses a research-based approach to find the best keywords. The program makes an estimate of financial value per word. These search terms can be the reason for generating sales.

This tool visualizes the landing pages on competitor websites for each keyword. These pages can be used as a basis for optimizing your page.

SEMrush is able to detect new competitors via the Search Engine Results Page. The rankings change at any time, so you know where to work on.

In getting insights into your competitors, it is found at the “Competitors” tab. There you’ll see a visual map of where your website ranks among the others. When there are more keywords, they appear on the right side. Sites with organic traffic will appear higher on the map’s scale.

Plans and Pricing

But before we can continue on what the program can do, this section will be covered first. It saves you a lot of time when you find out what the cost is.

SEMrush starts at $99.95 per year if you pay annually. The program offers three subscription options if you are unable to afford a reasonable price. Every plan is suitable for any small to midsize business (SMB) marketers.

Pro

Starting at $119.95 per Month

The Pro plan offers 10,000 results per report through the program’s own domain. Access to keyword analytics tools, up to 3,000 searches or reports per day, and access to keyword analytics tools are also available.

It includes 5 projects, 500 keywords, a 100,000 page limit and up to 50 social profiles. There are 5 scheduled reports in PDF format.

Guru

Starting at $229.95 per Month

At this plan, you get 30,000 results per report and 5,000 reports/searches per day. The Guru plan increases their number of projects to 50 while also having 20 PDF reports.

You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. You can even access historical data to see how the keyword performed over time.

Business

Starts at $449.95 per month.

This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. Basically, the best tools for the higher-ups.

Alongside its many analytics, you get to track 5,000 keywords.

All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush can also provide custom solutions on request.

Now that we got that out of the way, the tool has more in store.

How To Do Keyword Research With Semrush

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SEO Writing Assistant

This tool, also known as SEO Ideas or SEO Advice, provides instant SEO advice for each page of your website. This tool is a game changer!

This can be viewed as an additional feature for marketers with a background. For those who are just starting out, it is a great advantage.

By clicking on the Ideas button, you will be led to a page where you get suggested keywords. There are even recommendations to use backlinks or ways to make page improvements from specialized websites.

Keyword Analytics and User Experience

Keywords are the backbone of any website. SEMrush’s keyword search tool finds keywords that are similar to phrases and terms in order to improve search rankings.

These terms will help you get your article to page 1 on the SERP. This will increase traffic and generate more sales. You can even use long-tail keywords. This is a great way to optimize every content.

The User Experience is straightforward. While it can be overwhelming at first with so much information at once, it has a manageable learning curve.

Data slow loading is one issue that new users might face.

SEMrush brings so many functions, and it is to be expected to slow down at times. The main menu is located on the right, while the submenus are at the top. They do have an alternative to make their data visuals to speed up the loading buffer.

For users on the go, SEMrush has an official mobile app. It can be another way to know how your website is doing even without having a desktop.

Backlink Analysis

Backlinks in SEMrush works alongside the SERP. The tool monitors which web pages and domains are linking to your site.

It even analyzes the value of each backline made. It evaluates the quality of your website based on the domains and pages that point to it. It also shares information about other links. From the backlink, SEMrush can pinpoint where the link’s geolocation is from. Meaning if you run a personal blog, for example, you get to know where the link clicks are coming from.

Performance Analysis

SEMrush’s Post Tracking tool tracks each post’s performance. You can track up 50 posts and see the performance of your competitors.

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PPC Data

Pay-per-click, or PPC in short, is also present in SEMrush. While SEO is the basic foundation for any marketing campaign, PPC takes it to the next level.

SEMrush has planning tools for this to know which data has better value compared to other competitors. Working on your PPC can make you one step ahead. To see where your competitors are going and their current SERP ranking, a tab is available.

Let’s say you have an ad copy draft that’s not yet published. This can be an opportunity to create a more optimized ad copy on your landing pages for maximum site traffic.

Site Audit

Site audits can be used to determine if your site is not showing up in search engines. These could include:

  • Duplicate content
  • Website loads slow
  • Crawl errors
  • SSL problems
  • Keyword overuse
  • Missing headers/Images
  • Broken links

SEMrush has a list of things you can do. Because the program has it integrated into the system, you don’t need to hire any third-party help.

They also offer an On-Page Search Engine Optimization Checker. It offers suggestions for possible changes to improve SEO results.

SEMrush also provides new information. If both the Site Audit and On-Page SEO Checker identifies an issue, they would explain to you a solution to advance your current SEO results in your website.

SEO-audit

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Social Media Tracker

Most people may think SEO doesn’t rely on social media. That’s what they want you to consider.

SEMrush has a suite of tools to track the performance of your website’s rankings on any major social media platform. It monitors follower counts, engagements and trends. They even highlight which platform performs the best.

This tool can make side-by-side comparisons of your existing competitors. So in any time period, you have a gauge to determine which platform works best for your website.

Customer Support

For a program like SEMrush, the number of features can be daunting. Luckily, their customer support is available through email, chat, and phone.

A live help chat box is found at the corner of every page, along with the contact details on the website’s footer. This removes the need to go through a separate help center page, but no help would be given.

SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.

All in all, active communication to their clients keeps the engagements going.

Conclusion

SEMrush is recommended if your marketing plan needs a major overhaul. Although the cost is prohibitive for some, the many features make it worth the investment for any campaign. How To Do Keyword Research With Semrush

It would be a good question to ask: Is it worth the cost? It all depends on you.

SEMrush has many plans to suit any marketer. It will find a way for you to audit your website. Although the UI is a bit confusing at first, it offers online transparency and flexibility. How To Do Keyword Research With Semrush

Do you need the data? You have it. Find the best keywords? The program will show you the most relevant keywords.

It all boils down to what you do to increase traffic.

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Frequently Asked Questions (FAQ) How To Do Keyword Research With Semrush

What is SEMrush?

SEMrush is an SEO tool that helps you optimize your website for search engines. Created in 2008 by IT specialists Oleg Shchegolev and Dmitry Melnikov, they aim to have online competition fair and transparent.

Can I use SEMrush with no paid subscription?

Absolutely. You can use SEMrush with a free account but only with limited features. An example of this is the ability to run 10 Analytic reports per hour. A free account can create and manage one project and track 10 keywords at a time.

You will only get more features if you subscribe to one of the three plans.

What is the best plan to avail, Pro, Guru, or Business?

If you’re starting out with a blog on your own, or a freelancer, or even an in-house marketer, then the Pro plan is your choice. When you reach a certain amount of experience like a professional SEO marketer, you can go with the Guru plan.

The Business plan is intended for extensive advertising or marketing agencies with a large network of clients. No matter where you are, SEMrush helps all kinds of marketers.

Can you cancel the subscription anytime?

Yes. You have the option to upgrade, downgrade, or cancel your subscription when you want to. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.

Which payment methods are acceptable?

These payment options are accepted by SEMrush:

  • Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
  • Wire transfer available upon request
  • Check (US only, upon request)

Does SEMrush have a refund policy?

Of course. All plans come with a seven-day money-back guarantee. You can reach them via their contact form. Payments will be refunded if the request is made within 7 days after the sign-up.

Can you retrieve your data after canceling a subscription plan?

Yes. SEMrush offers a 30-day grace period after you cancel your subscription. Any lingering projects will remain active until the subscription expires. So it’s best to download them as soon as possible. Your data will remain intact if you choose to renew it.

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