Hotmart vs Thinkific

thinkific-vs-competition

While they already existed before 2019 B.C. (where B.C. B.C. stands for Before COVID, Online Course Platforms were already in existence. They were created for the same purpose: to sell and create online courses.

The majority of courses back then were more niche-oriented, such as leadership seminars, wholesomeness and self-help classes. Of course, courses and classes focused on normal subjects were there too.

These classes focused on bringing education to where it is most convenient and comfortable.

People who were housebound due to multiple reasons (maybe childcare or health problems) could keep studying and learning despite not being able to go out. People who couldn’t attend regular school due to duties and scheduling conflicts could still finish courses due to the medium’s flexibility.

Then the pandemic happened, and everything else was forced to shut down. However, people still needed to learn, and online course platforms and other eLearning platforms made it possible for a lot to continue their studies.

The industry saw a 221% rise in course creators using one Course Platform during the initial stages of the pandemic. This growth is probably shared throughout multiple platforms online.

Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.

Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say, “knowledge is wealth.” Online course platforms gave that maxim legs and provided people with an instrument to turn knowledge into wealth.

There are many online courses that people can take. From the usual life coaching stuff about making your life better to tutorial classes of the usual academic subjects like Algebra. You can even learn how to make your courses more lucrative.

Online courses are all the rage. The next question is how you plan to share the treasure you find in your head with the world.

thinkific-logo
For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. To get a comprehensive overview of Thinkific, you may still want to check out our article below, which compares it to some competitors.

Thinkific: Your Go-To Online Course Platform Hotmart vs Thinkific

Thinkific Overview

Thinkific is one the most popular options for selling, hosting and building your courses.

One of the main reasons why Thinkific stands out is that you know they are doing this in a place of passion. It is clear that they are more concerned with providing the best learning experience possible to creators as well as their audience. They also understand that making money is important to maintain the business.

It’s impossible to not! After all, it is one of the few online course platforms that provide a full-on free service. Yes, Thinkific has a free service that is as good as their paid lowest-tiered one.

The platform is ideal for beginners as it allows them to see how content and courses are built, as well the industry’s overall environment. Using the free plan allows users to glimpse what they are about to partake in without any investment.

This free plan has one limitation. You can only create one course. I find that this is sufficient.

Thinkific also does not take any cut for a transaction fee whenever a user makes a sale on the platform. All the profits go to the content owner.

Thinkific even makes sure that all profits are directly available upon being sold. This means course creators and content producers can immediately use their earnings without needing to wait for a quote, or reach a certain threshold before they can touch the money.

This just proves how much Thinkfiic thinks of its customer base.

Thinkific Features

Let me start by saying that almost all online courses platforms have the same features. First, there is the course builder, then there is the website builder for your courses, and then the marketing features.

The only difference between them is how well they work, along with some bits and bobs that make the product unique. These are the features that Thinkific is known for.

Thinkific’s main focus is their ability to create course curriculum. Most of their features are geared toward the creation bit, of course, creation. They make sure that online courses are as engaging as possible.

The user interface of Thinkific is easy to use. It is intuitive and logical. It is easy to navigate. You can access all other features via a sidebar menu. They are properly classified to where they are, except for occasional hiccups. Hotmart vs Thinkific

Users who love to check on analytics and performance will love this interface, as everything is placed and organized neatly on the dashboard.

The dashboard shows you how you are doing in revenue and student accounts. You can also see student course enrollments and sign-ups.

If we are to nitpick something out of this, it would be that the aesthetics of the interface can be done a little bit better.

Thinkific is primarily focused on course creation, as mentioned previously. As such, the platform ensures that the course creation mechanism is easy to get used to. Even in the free plan, Thinkific allows you to try everything the course creator can do.

This course builder also allows you to include a multitude of media types. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.

Other highlights include scheduling of course content as well as some automation in terms of drip-feeding content.

The marketing features of Thinkific are where I fear the platforms will fall flat. Don’t get me wrong. It has everything that you need to promote and market your courses.

But that’s just about it. Thinkific’s market features compare poorly to its competitors. It doesn’t include a sales funnel builder. This is the most noticeable aspect. The overall checkout experience is pretty clunky.

You can’t do much about it because it is so limited in customization.

Even email marketing features are behind the competition. Most of it is quite basic, and at most, you can notify your students of new courses or products, as well as send them their course progress and notify them about their course progress as well as updates.

Thinkific can also integrate third-party apps. These third-party applications are not meant to be used as bandages. They can be used to address some of the problems in Thinkific’s marketing department.

For email marketing alone, Thinkific directly integrates five of the most popular email marketing providers, including ConvertKit, Active Campaign, Aweber, Drip, and MailChimp.

It makes sense considering the platform’s repeated promises to focus on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.

The Thinkific Price

While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It isn’t like most of the competition.

At a cheaper price point, Thinkific allows users to make an unlimited number of courses and enroll an unlimited number of students in these courses. This is in keeping with their mission to focus on education. Hotmart vs Thinkific

As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.

No cost Start Grow Expand
$0 per month $74 per month $149 per month $374 per month
Create and launch your product using a website and checkout experience

 

  • 1 Course
  • 1 community
  • 1 admin
  • Unlimited students
  • Transaction fee of 0$
  • Support via Chat Bot and Email
  • 100% content ownership
  • Drag and Drop Course Builder
  • Easy to use website themes
  • Fully integrated e-commerce
  • App Store
Add products to your company and create a cohesive learning experience.

 

  • Unlimited Courses
  • 1 Community
  • 1 admin
  • Unlimited students
  • Transaction fee 0%
  • All features included in the price
  • Custom domains
  • Coupons and discounts
  • Assignments
  • Bundles and add on packages
  • Memberships and payment plans
  • Live lessons
  • Affiliate selling
  • Options for advanced course-building
  • Advanced Courses at Thinkific Academy
-Build a successful business with a complete suite of tools to help you sell more

 

  • Unlimited courses
  • 3 communities
  • 2 admin
  • Unlimited students
  • Transaction fee 0%
  • Support by phone and email
  • All Start Features Included
  • Take out the Thinkific brand
  • Bulk emailer for students
  • Bulk enrollments
  • API access
With a platform that scales, optimize your workflow to create premium experiences.

 

  • Unlimited courses
  • 10 communities
  • 5 admin
  • Unlimited students
  • 0% transaction fee
  • Priority phone support
  • All Grow features included
  • Custom SSL Certificates
  • Priority Support

Aside from these plans, Thinkific also has a more advanced and bespoke plan called Thinkific plus. Thinkific Plus takes what you know of Thinkfiic and makes it a powerful, scalable, and easy-to-use learning platform.

Of course, it still maintains its dedication to course building, teachers, and students.

You will need to contact the sales team of Thinkific Plus to request this upgrade. They will help you to get the best out of your platform. You will also discuss the cost of this upgrade with them.

Each Thinkific Plus plan is unique, and as such, different Plus plans might more or less have different costs. One this is sure, though. Thinkific Plus will give you the features of the most expensive plan as well as these additional features:

  • Unlimitted Products
  • Unlimited Administrators
  • Three+ separate Thinkific sites
  • Service Level Agreement 99.9%
  • Dedicate Customer Success Team
  • Check out multiple seats or a tiered pricing option
  • Email white-labeling
  • Single Sign on
  • Bulk Selling App
  • Enterprise API Access

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Thinkific Pros and Cons

Pros

  • Thinkific’s free package is permanently free. It also is not just a glorified free trial. You can only take as many courses as you like.
  • Thinkific doesn’t charge transaction fees for any sale. Content creators own all earnings. Creators can even claim and use these funds as soon as they arrive in their account.
  • When it comes to payment options, Thinkific can be flexible and has different payment options for different types of students and schools.
  • Thinkific’s premium plans remove the restriction on the number of courses. Users can create unlimited courses and enroll unlimited students in these courses.
  • Thinkific’s interface is one of the most intuitive. With most options logically placed and easily located. This interface is easy to use for users just starting out.
  • Thinkfic’s course creator is also easy to use. You can also choose from many course materials to make your course more engaging and exciting.
  • Thinkific gives you the option to offer incentives, such as leaderboards and awards, to motivate your students.

Cons

  • Some of the tools in Thinkific are not user-friendly. You may need to take some time and read guides to learn how to use the tools.
  • The marketing features of Thinkifiic make it hard to recommend for people who are more focused on propping up businesses on the platform. Their email marketing capability is quite basic, and you will need to depend on third-party integrations to have a better experience.
  • Despite Thinkific having one of the most intuitive user interfaces, it looks outdated, and there are times when the experience can be clunkier than expected.
  • The platform lacks many customization options. As such, it is not impossible to find other websites that may look the same as yours. Hotmart vs Thinkific

The Thinkific Summary

Thinkific is one the most popular online courses platforms on the market. I would easily recommend it to beginners and those looking for a more course-focused platform. It is still competitive with other “advanced” and more feature-rich platforms, despite its shortcomings.

My opinion is that its greatest strength would be its commitment to providing the best course experience possible and a free plan. Thinkfiic already has a solution for this problem. Using local third-party integrations can remedy any problems you have with the platform.

If you’re looking for the best online course creation software that builds courses from scratch. Thinkific is the best online course creation software.

Thinkific Versus Kajabi

Kajabi Overview

Kajabi is an open-source platform that allows you to run an online business. It is primarily focused on productivity and selling. It provides tools that are geared towards simplifying your operations.

Kajabi’s top features include automations and pipelines, email marketing and a mobile application.

As for products, there is a lot you can sell through the platform. Aside from courses, you can sell coaching, memberships, communities, podcasts, and other digital content.

It is no wonder that Kajabi also has advanced marketing features, the most prominent of which include sales funnels (OVO pipelines), email marketing, and automations. These features give the Kajabi platform users an easier time selling their products.

As such, Kajabi is one of those rare products where the “all in one” platform fits. It is a course creation platform with more than decent marketing features. You can even use automation features to help you spend more time marketing and creating than on the mundane tasks.

That said, not everything is good in Kajabi land. For starters, it has one of the more expensive platforms available in the market. Their lowest plan starts at $149 per month. These plans are not unlimited. The lowest plan allows you to sell only 3 products.

Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. So you might need some third-party integrations to address these issues.

Kajabi Features

Kajabi boasts about being one of the better platforms. They even have one of the more expensive plans in the course creation market. It is not surprising that customers have high expectations for the product. Hotmart vs Thinkific

So let’s take a look at how good Kajabi features are starting from the interface.

Kajabi’s interface looks very normal at first glance. It is neat, minimal, and feels very modern. Most of the available features can be accessed through 3 to 4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.

Kajabi’s pages load quicker. It makes it easier to work and provides a smoother experience.

In terms of Course Creation, Kajabi allows you to create various types. You can create mini-courses, online or drip courses, as well as creating your own. These types can be customized to suit your specific needs. (i.e. long courses for long content, mini-courses for product launches).

Kajabi offers blueprints that are similar to templates for a simpler building experience. These “skeletons” can be used as templates, so you don’t have to worry about adding content.

These courses could be properly structured too into categories, subcategories and posts. As such, it would be very easy to organize your content neatly and properly. They can be arranged according to their content and types. You can have text and slideshows in one place, and audio and video in another.

As for storage, Kajabi allows for cloud uploading from Dropbox and Google Drive so there is little to worry about.

Kajabi is a strong and comprehensive marketing tool.

Of course, it has the usual stuff of providing coupons in a flexible manner, which as we have established, is an old, tried and tested marketing strategy.

If you want to market through email, Kajabi has a powerful email marketing solution that is already built in the platform which has plenty of features in and of itself. Email templates can be created for different functions.

Another conversion tool they possess are their pipelines, which can help you convert more customers and increase your sales. They are not that hard to use and even the platform has provided various templates that can easily be used by their customers.

Kajabi also has a dedicated affiliate program for users of a higher plan than the basic one. This feature makes the entire process extremely simple and easy. It also organizes affiliate links as well as affiliates into its own category which it makes easier to find and track down.

Kajabi’s lack of an integrated payment solution is the main problem. Instead users will have to rely on the integration form other payment gateways such as Stripe, Paypal, BitPay, Authorize.net and others.

This is entirely disappointing given how robus their marketing tools are as well as how good their checkout is at doing things like upsells, bump offers, and downsells.

Although it is not perfect, Kajabi has a lot to offer that can be used for both marketing and course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.

Of course, potential users should be willing to pay for the steep price point to use these tools.

Kajabi price

Kajabi is undoubtedly the most expensive course creation service in the market. Their lowest plan starts at $149 per month and this plan doesn’t even include unlimited courses. Hotmart vs Thinkific

However, if you think that Kajabi’s steep price as well as its more advanced features like automation is something you really need, then of course, it is the customer’s choice at the end of the day.

Basic Growth Pro
$119 per month billed annually $159 per month billed annually Monthly payment of $319
  • 3 products
  • 3 funnels
  • Unlimited landing pages
  • Unlimited marketing emails
  • 10,000 contacts
  • 1,000 active customers
  • 1 website
  • 1 admin user
  • Kajabi University
  • 0% Transaction Fee
  • Webinars and events
  • Ready-to-use Templates
  • Ready-to-use Templates
  • Assessments (Quizzes and Surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • Chat Support
  • Automations
  • 15 products
  • 15 funnels
  • Unlimited landing pages
  • Unlimited marketing emails
  • 25,000 contacts
  • 10,000 active customers
  • 1 website
  • 10 admin users
  • Kajabi University
  • Transaction fee 0%
  • Webinars and Events
  • Ready-to-use Templates
  • Assessments (quizzes and surveys)
  • 1 welcome call with an onboarding specialist
  • 1 check-in call with an onboarding specialist
  • 24/7 Chat support
  • Advanced automations
  • Ability to remove Kajabi Branding
  • 100 products
  • 100 funnels
  • Unlimited landing pages
  • Unlimited marketing emails
  • 100,000 contacts
  • 200.000 active customers
  • 3 websites
  • 25 admin users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (quizzes & surveys)
  • 1 Welcome Call with an Onboarding Specialist
  • 1 Check-in Call with an onboarding specialist
  • Chat support available 24/7
  • Advanced Automations
  • Ability to remove Kajabi branding
  • Affiliate program
  • Code Editor

Kajabi Pros & Cons

Pros

  • True to its name, Kajabi is an all in one content making and marketing tool. You can create courses using various tools, such as a drip or mini-course. Then, you can combine them with marketing automations to make sure they sell.
  • Kajabi Provides templates and blueprints to get you started with your project.
  • Kajabi lets you sell digital products such as coaching, webinars and communities. It is also one of the best places to do so.
  • Kajabi also has a built-in assessment function that allows you to grade and observe your students’ performance. This feature is especially useful when used in conjunction with drip courses. Drip courses allow you to offer courses that are only accessible when the correct grades have been achieved.
  • Kajabi’s mobile app makes it easy for students to access lessons and classes wherever and whenever they want. You can even set up notifications to receive alerts.
  • Kajabi also has a membership feature that allows users to create and sell membership options to their customers. This feature can be used by users to offer additional and exclusive content.
  • Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. To be more precise, users can use conditional filters.
  • Kajabi has one of the strongest marketing features among the content and course-building platforms available right now.
  • Kajabi’s Email marketing is one of the best in the business. It includes various email templates that can be used in different situations. Kajabi also has the option to automate email sequences by using triggers and actions. Hotmart vs Thinkific
  • Kajabi’s pipeline feature allows various OVO funnel templates to be available. Pipeline features automate product sales and funnel customers to the places you want. This will result in higher conversion rates.

Cons

  • Kajabi’s pricing is not to be laughed at. It starts at $149 per month and does not even offer unlimited course creation. It only offers 3 products as well as 3 pipelines
  • Kajabi doesn’t offer certificate of completion for courses, which some users would like to have as proof that they took the class.
  • Kajabi has no page templates for designing landing pages, thank you pages, checkout pages, forms, and other pages. That means users must do everything from scratch when editing page templates through the page builder. As such, it will be very difficult for new and non-tech users.
  • Kajabi doesn’t offer a guarantee badge on its checkout page. A guarantee badge is a great tool to increase conversions. Buyers are assured of the product’s quality by obtaining a guarantee.
  • Kajabi has no local payment gateway. You must rely on Stripe and Paypal integrations to take payment from orders.
  • Kajabi has some great features but it still lacks some key features, particularly in the community section. There are no gamification or community engagement features.

people-having-online-meeting-while-wearing-mask

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Kajabi Summary

It is undeniable that Kajabi is a juggernaut of a platform regarding course creation and marketing. They have the most advanced tools for marketing alone.

They have the tools that provide a great marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.

That said, Kajabi is not without its flaws. It lacks features that allow you to connect with students and customers. Features that allow for the creation of a great community. Hotmart vs Thinkific

Kajabi can also be quite expensive. People might find it difficult to justify buying a plan which can only host 3 products when there are cheaper alternatives that offer unlimited products.

Overall, Kajabi is a good creation platform with advanced marketing features. It is perfect if you are looking for a platform for its marketing features. Although it is a little expensive, Kajabi’s features are well worth the cost.

Podia Versus Thinkific

Podia Overview

Podia is another popular digital content-selling platform. It is also an all-in-one platform that has powerful marketing features. Among the products you can sell on this platform are online courses, coaching, webinars, community, and many more.

Furthermore, Podia is one of the cheaper digital content-selling platforms in the market. It might even be one of the most affordable. It does take a portion of your profit when you sell. This might be their way to offset the high price of its powerful features.

Podia is an excellent platform and tool, especially for business-oriented people like marketers and promoters.

couple-looking-at-laptop-happily

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Podia Features

In terms of features, Podia has loads of them.

From looking at the interface, Podia has it clean and minimal. It is designed to have all the other features accessible within 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.

This makes it very user-friendly. There are no more complicated terms and actions needed just to reach or access something that you need or want. In fact, almost all of Podia’s functions can be accessed straight from the dashboard.

Podia allows you to upload files that will be used as building blocks for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. You can make interesting lessons from the platform provided.

That said, This course creator can be lacking in some parts. Podia supports only a few lesson types, which is a major difference to other platforms. It does not provide a way to monitor student performance. Hotmart vs Thinkific

That said, it has a very powerful embed tool that supports several platforms. These websites include:

  • Youtube, Vimeo and Dailymotion are video hosts.
  • Podcast and music platforms like s Spotify, soundcloud and podbean
  • Slideshow platforms such as speaker deck, presentation and google slides.
  • Social media sites like Twitter, TikTok, Pinterest, and Behance
  • Form Builder websites like Google Forms, Typeform and Paper Form
  • Coding websites such as Github and Codepen

Podia recently added the ability to issue certificates. This certificate’s feature can be seen as a perfect incentive/prize for completing your courses. Podia currently only offers one type of certificate. They cannot still customize and design your certificates.

In terms of marketing, Podia is focused on the bag. It has a lot of excellent features to enhance the effectiveness of your marketing. You can promote your products using tools like coupons, upsells, or pre-launch.

This marks Podia as an excellent choice for marketers who want to sell their products on a smaller website.

Nevertheless, not all things are perfect. In this case, Podia’s weakness is its email marketing, which only provides the basics. It allows you to send broadcasts and email campaigns but lacks some features, such as split testing and personalization fields.

People looking for automation features may also have lost their chance since Podia’s isn’t as advanced as theirs.

For payment processors, Podia has a local payment gateway. You will need to connect to your PayPal or bank accounts to pay processors. You can integrate with Stripe or PayPal for a simpler solution.

Checkout is possible for your audience using their credit cards. They usually take less than 2 days to process and are credited to your PayPal or bank account. Hotmart vs Thinkific

Podia Price

It is also one of the most affordable on the market in terms of pricing. The platform recently added a free plan. Although it doesn’t offer much, this plan is a great way to learn more about Podia.

Free Mover Shaker Earthquake
$0 per Month $33 per month $75 per month $166 per month
  • Transaction fees of 8%
  • Full Website
  • Email Marketing
  • Chat Support
  • Community
  • 1 Download
  • 1 Coaching Product
  • Create Courses
  • Draft Webinars
  • No transaction fees
  • Full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited Downloads
  • Unlimited coaching
  • Unlimited Courses
  • Create webinars
  • There are no transaction fees
  • Full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited downloads
  • Unlimited coaching
  • Unlimited courses
  • Unlimited webinars
  • affiliates
  • There are no transaction fees
  • Full website
  • Email marketing
  • Chat support
  • Community
  • Unlimited downloads
  • Unlimited Coaching
  • Unlimited courses
  • Unlimited webinars
  • Affiliates
  • Priority Support
  • Onboarding calls

Podia Pros and Cons

Pros

  • Podia’s strongest point is its clean and crisp UI/UX. It’s very user-friendly and doesn’t require any training. Users of all edges and tech levels will find it intuitive to set it up.
  • Podia can serve many purposes and be a one-stop shop to meet all your needs. Digital products can include memberships, webinars and bundles.
  • Other than the free plan, Podia allows you to sell unlimited courses and products. That means as long as you have the energy and the idea, you can create as many pages for your courses and products as you want.
  • Podia also allows you to upload as many videos as possible for your content. This is thanks to the unlimited storage and bandwidth that the platform offers its users. You don’t have to use Vimeo and Wistia.
  • Podia offers an affiliate program that you can use to reach your audience. This is only available for Shaker or Earthquaker plans.
  • Despite providing only the most basic functions, the built-in email marketing tools are enough to support broadcasts and campaigns.
  • Podia has supported a pre-launch mode among its marketing features. It will generate buzz about your products and encourage early conversions of email customers. Hotmart vs Thinkific
  • Except for the free plan, Podia charges no transaction fee on sales.
  • Podia now offers a new feature that allows content creators the ability to give certificates, community, or quizzes. Even the community area can be used to create memberships.

Cons

  • Their email marketing only provides the basic functions. Especially in its email composer, which lacks personalization fields. Other features that the tool does not have include templates, drag-and-drop editor and other features.
  • There is a noticeable lack of course-compliance features in the platform
  • Podia does not offer many customization options. It lacks custom CSS/HTMl customizations. Podia will result in generic websites.
  • Podia also has no landing page builders or funnels, which are important tools when considering Podia’s focus on marketing.
  • Its free plan is severely lacking and will only allow you to host 1 product. There is also an 8% transaction charge.
  • There are no course blueprints available in Podia.
  • Podia supports only a handful of lesson types. Podia does not support certain types of lesson, such as Adobe Captivate and Articulate Storyline.
  • It has some good marketing features but it is still lacking others. These include cart abandonment, downsells and order bumps.
  • Podia doesn’t have a mobile app. This could limit its user base and access given how dependent the world is on tablets and smartphones. Hotmart vs Thinkific

Summary of Podia

Overall, Podia is an acceptable platform for hosting your content. Podia is a decent platform, especially considering the price.

Many might think that with Podia, you get what you pay for. It isn’t true. Podia offers a lot more with what you pay for it. You can make impressive courses with enough creativity and great ideas and sell them for a fair price.

Despite some of its limited capacity, it is still an all-in-one platform. It’s perfect for many people. Content creators, teachers, marketers, and people who target marketers. Podia will be able to serve their needs if they need to.

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Thinkific Versus Kartra

Kartra Overview

Kartra is a completely different product to the ones listed above. Kartra is completely different to the other products in this review.

Instead of a course creator, we have an all-in-one platform that sells your products. It is also a marketing platform.

Kartra should not be considered a website in its own right or your product’s.

Rather, you should focus on its strengths and use them to sell products, services, and membership for your proper sites.

Kartra is properly fitted to create and sell both digital and physical products. It allows you to sell an unlimited number of them and different kinds of products. It also allows you to choose from multiple pricing options, which will allow you to set a more flexible price.

Kartra Features

Kartra is an entirely different beast, so we may focus on features that aren’t found in most course-building sites. In fact, there might not be a course-building site for Kartra.

As for the features, we already mentioned that Katra allows you to sell many products. Each account can sell unlimited quantities of products and offer them at any price.

To maximize the profits of its users, Kartra focuses on marketing and lead conversion. As such, one of their main features is funnel building.

Funnels are a way for sellers to get their customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. Hotmart vs Thinkific

Kartra makes funnel construction simple. If you have previous experience in the field, you can create one yourself. Otherwise, you can have Katra do it for you through their plug-and-play campaigns that are from top industry experts.

For personally built campaigns, you can also choose to share them with other Kartra members. Your campaigns can be marketed and sold to make money.

Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.

Kartra also has page-building capabilities, and it is surprisingly powerful. Users can create product pages, checkout pages, and opt-in forms with these features. It even provides you with professionally designed templates to help you speed up the process or just start it out.

These pages can also be optimized for desktops, tablets, and mobile devices. You can host these pages on your domain or on Katra itself.

That said, they are still limited in capacity and features to be considered a proper website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.

The marketing features are to be considered as Kartra’s shining jewel. In terms of email marketing, it has all the stuff that a good email marketing feature has.

It can send broadcast messages by SMS or email. This will require integration with all available SMS gateways.

Kartra can also use automation to create email sequences. Drag-and-drop visual sequence builders make it easy to create them. Once you’re done, the program can run on autopilot.

Another one that is unique to the platform is its behavior-based automation. This powerful tool allows to send emails based upon the behavior of recipients. As such, when you are done setting up the hard work, you can just sit back and relax.

Kartra Price

Kartra’s price is steep for a platform focused on marketing and lead conversions. However, depending on your needs, the price of Kartra’s plans may be worth it. Hotmart vs Thinkific

Kartra offers advanced features that aren’t available in other products.

Starter Silver Gold Platinum
$79 per Month when you pay annually $149 per Month when you pay annually $229 per Month when you pay annually Monthly payment of $379 when you pay annually
  • You can get up to 2,500 leads
  • 1 custom domain
  • 15,000 emails per month
  • 50GB bandwidth
  • Host up to 100 pages
  • Host 50 Videos
  • Create 2 membership websites
  • Add 1 more member to your team
  • Connect 1 helpdesk
  • You can get up to 12,500 leads
  • 3 Custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimitted products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesk
  • Kartra agency
  • Get up to 25,000 leads
  • 5 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimitted products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesk
  • Kartra agency
  • Up to 50,000 Leads
  • 10 Custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimitted products
  • Unlimited Membership Sites
  • Unlimited help for team members
  • Unlimited Helpdesk
  • Kartra Agency

Kartra Pros and Cons

Pros

  • External marketing integrations are not required. Kartra has it all: built-in email marketing, automation, sequence builder, and other essential features needed to perfectly market your products
  • Kartra has an automatic translation for its checkout pages. It is based on the user’s geographical location. In this vein, it also supports different currencies.
  • Kartar allows you to drip content or vary access to different levels, if you have an existing membership site.
  • There is A/B testing for your email content which can help you refine your automated email replies as you set them up.
  • Kartra has an agency feature that allows you to hold multiple client accounts. This allows you to manage different websites in just a single dashboard.

Cons

  • Some people might think Kartra’s price point is pretty expensive for what they are offering
  • There are no plans that offer unlimited integrations
  • Kartra’s interface can be slow and frustrating at times. Hotmart vs Thinkific
  • Even Kartra’s pages may load slowly
  • The number of features can be very difficult for beginners to get used to.

Kartra Summary

Overall, Kartra is a powerful all-in-one platform for sales and marketing.

It has a lot of tools and features that provide you with the opportunity for interesting and engaging promotions and products.

It is not a course builder, and certainly not a website creator. Kartra should be used in conjunction with a professional website page maker. This could be pretty difficult to swallow, as Kartra’s price point is pretty expensive for what it does.

But, it’s possible to get more for your money if you decide to take the plunge.

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Overall, Verdict Hotmart vs Thinkific

When you are interested in joining the industry, course builder websites can be very useful.

As with most markets and industries, there will be a lot of platforms that will offer the service that you need. In the case of course building and selling, we have Thinkific, Podia, Kajabi ( and a little bit of Kartra), among others.

In a market-like course building, these platforms will offer almost identical services. They will have very few differences. Of course, some might excel in one aspect or another.

The key to finding which product you should use is to decide on the direction of what you want to do. Find the platform that aligns with your goals. You will likely find their features most helpful to you.

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