They existed even before 2019, B.C. (where B.C. stands for Before COVID), Online Course Platforms were already a thing. Even then, they were made for the same purpose, to create and sell online courses.
Back then, most courses were much more focused on niched things like leadership seminars, wholesomeness, and self-help classes. There were also classes and courses that covered normal topics.
These classes were designed to bring education to the most convenient and comfortable places.
People who are housebound for multiple reasons (e.g., childcare or health issues) can still learn and study even if they cannot go out. Due to its flexibility, people who are unable to attend school regularly due to scheduling conflicts or duties could still complete courses.
Then the pandemic happened, and everything else was forced to shut down. People still needed to learn and online courses and other eLearning platforms made this possible.
In the early times of the pandemic, the industry saw a 221% increase in new course creators on one Course Platform. This growth may be shared across multiple online platforms.
Everyone, from solopreneurs and entrepreneurs to professionals in human resources and educational institutions, has used at least one course platform during the pandemic.
Not only that, but the pandemic also showed the potential of these platforms as a way to earn extra profit. They say, “knowledge is wealth.” Online course platforms gave that maxim legs and provided people with an instrument to turn knowledge into wealth.
There are many online courses that people can take. You can find everything from life coaching to make your life easier, to tutorial classes on the more academic subjects such as Algebra. You can even learn how to make your courses more lucrative.
Online courses are all the rage. The next question is how you plan to share the treasure you find in your head with the world.
For those of you who prefer a more visual experience, here is a video review from Ross Herosian on his YouTube channel Tricycle Creative. To get a comprehensive overview of Thinkific, you may still want to check out our article below, which compares it to some competitors.
Thinkific: Your Go-To Online Course Platform Can Thinkific vs Yuja
The Thinkific Overview
Thinkific is one the most popular options for selling, hosting and building your courses.
One of the main reasons why Thinkific stands out is that you know they are doing this in a place of passion. It is clear that they are more concerned with providing the best learning experience possible to creators as well as their audience. They also understand that making money is important to maintain the business.
It’s impossible to not! It is one of few online courses platforms that offers a free full-service service. Yes, Thinkific has a free service that is as good as their paid lowest-tiered one.
This makes the platform perfect for newcomers as they get to experience what it’s like to build content and courses, as well as the overall flow and environment of the industry. The free plan lets users see what they’re about to do without making any investments.
This free plan has one limitation. You can only create one course. I find that this is sufficient.
Thinkific does not take any transaction fees when a user sells on the platform. All the profits go to the content owner.
Thinkific ensures that all profits are immediately available after they have been sold. That means that course makers and content creators can use their earnings directly, with no need to wait for a quote or a certain threshold to reach before being able to touch the money.
This just proves how much Thinkfiic thinks of its customer base.
Useful Features
Let me start by saying that almost all online courses platforms have the same features. The course builder is first, followed by the website builder to create your courses and finally the marketing features.
They are all the same except for how they work and some other unique features. These are the features that Thinkific is known for.
Thinkific’s main focus is their ability to create course curriculum. Most of their features are geared toward the creation bit, of course, creation. They ensure that online courses are as interactive as possible.
Thinkific’s user interface is very easy to get into. It is intuitive and logical. Users will have no problem navigating everything. All other features can be accessed through a sidebar menu. They are properly classified to where they are, except for occasional hiccups. Can Thinkific vs Yuja
Users who love to check on analytics and performance will love this interface, as everything is placed and organized neatly on the dashboard.
The dashboard shows you how you are doing in revenue and student accounts. You can also see student course enrollments and sign-ups.
We can make the interface look a bit more appealing if we have to.
As mentioned above, Thinkific’s main focus is on the creation side of course creation. The platform makes course creation easy. Even in the free plan, Thinkific allows you to try everything the course creator can do.
This course builder also allows you to include a multitude of media types. These include content, quizzes, surveys, assignments, pdfs, and student discussion areas to allow peer-to-peer interaction.
Another highlight is the scheduling of course content and some automation in drip-feeding content.
The marketing features of Thinkific are where I fear the platforms will fall flat. Don’t get me wrong. It has everything that you need to promote and market your courses.
That’s not all. Compared to the competition, Thinkific’s market features are a bit lackluster. The most glaring aspect is that it doesn’t have a built-in sales funnel builder. Overall, checkout is quite clunky.
What’s more is that there is really nothing you can do about this part since it has very limited customization.
Even email marketing features lag behind the competitor. It is very basic and you can only notify your students about new products or courses, send them progress reports and update them on their course status.
Thinkific can also integrate third-party apps. These third-party applications are not meant to be used as bandages. They can be used to address some of the problems in Thinkific’s marketing department.
For email marketing alone, Thinkific directly integrates five of the most popular email marketing providers, including ConvertKit, Active Campaign, Aweber, Drip, and MailChimp.
I guess it makes sense, given the platform’s repeated promises of focusing on course creation. It would be smarter to invest all resources in ensuring that they get the course creation part right, and then to hire third-party apps for the marketing part.
The Thinkific Price
While I have already mentioned Thinkific’s Free Plan and how great it is, that plan is still limited and is a far cry from what Thinkific’s paid plans are. It’s not like the rest of the competition.
Thinkific is a lower-cost option that allows you to create unlimited courses and enroll unlimited students. This is in keeping with their mission to focus on education. Can Thinkific vs Yuja
As such, if you want to use a more affordable plan and have many content ideas you think will sell, Thinkific should be one of the best matches for you.
Free | Start | Grow | Expand |
$0 per month | $74 per month | $149 per month | $374 per month |
Create and launch your product using a website and checkout experience
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-Add products to your business and create a cohesive learning experience for your students
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-Build a successful business with a complete suite of tools to help you sell more
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With a platform that scales, optimize your workflow to create premium experiences.
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Thinkific offers a more complex and customized plan, Thinkific plus. Thinkific Plus takes what you know of Thinkfiic and makes it a powerful, scalable, and easy-to-use learning platform.
It still dedicates itself to teaching, lecturing, and supporting students.
You will need to contact the sales team of Thinkific Plus to request this upgrade. They will help you to get the best out of your platform. Lastly, you will also discuss with them the total cost of this upgrade.
Each Thinkific Plus plan is unique, and as such, different Plus plans might more or less have different costs. This is one thing that is certain. Thinkific Plus will offer you all the benefits of the most expensive plan, plus these extra features.
- Unlimitted Products
- Unlimited Administrators
- Three+ separate Thinkific sites
- Service Level Agreement 99.9%
- Dedicate Customer Success Team
- Check out multiple seats or a tiered pricing option
- Email white-labeling
- Single Sign on
- Bulk Selling App
- Enterprise API Access
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Thoughtific Pros and Cons
Pros
- The Thinkific free package is permanent free. This isn’t a glorified trial. You can only take as many courses as you like.
- Thinkific doesn’t charge transaction fees for any sale. Content creators own all earnings. These funds can be claimed and used by creators as soon as they are received in their accounts.
- Thinkific is flexible when it comes to payment options. They offer different payment options for different types and types of students.
- Thinkific’s premium plans remove the restriction on the number of courses. Users can create unlimited courses and enroll unlimited students in these courses.
- Thinkific’s interface is one of the most intuitive. With most options logically placed and easily located. Users just starting can easily understand how things work in this interface.
- Speaking of easily getting the hang of, Thinkfic’s course builder is similarly easy to use. It also allows for many course materials, making it possible to have your course as exciting and engaging as possible.
- In the name of engagement, Thinkific also gives you the ability to put incentives such as leaderboards, awards, and scores to motivate your students.
Cons
- Not everything in Thinkific’s tools are user friendly. You may need to take some time and read guides to learn how to use the tools.
- It is difficult to recommend Thinkifiic for those who are more interested in promoting the platform’s marketing capabilities. You will need third-party integrations to get a better experience.
- Despite Thinkific having one of the most intuitive user interfaces, it looks outdated, and there are times when the experience can be clunkier than expected.
- The platform lacks many customization options. It is possible to find websites similar to yours. Can Thinkific vs Yuja
Thinkific Summary
Thinkific is one the most popular online courses platforms on the market. I would easily recommend it to beginners and those looking for a more course-focused platform. It is still competitive with other “advanced” and more feature-rich platforms, despite its shortcomings.
In my opinion, its strongest suit would be its focus on providing the best course experience and free plan. Thinkfiic already has a solution for this problem. Any problems with the platform can be fixed by integrating third-party services.
If you’re looking for the best online course creation software that builds courses from scratch. You can never go wrong with Thinkific.
Thinkific Versus Kajabi
Kajabi Overview
Kajabi is an open-source platform that allows you to run an online business. It is primarily focused on productivity and selling. It offers tools that simplify your operations.
Some of Kajabi’s highlights include automations, pipelines, email marketing, and a mobile app.
As for products, there is a lot you can sell through the platform. Apart from courses, there are many other options. You can also sell memberships, communities and podcasts.
It is no wonder that Kajabi also has advanced marketing features, the most prominent of which include sales funnels (OVO pipelines), email marketing, and automations. This allows Kajabi users to sell their products more easily.
As such, Kajabi is one of those rare products where the “all in one” platform fits. It’s a course-creation platform that offers more than just decent marketing features. You can even use automation features to help you spend more time marketing and creating than on the mundane tasks.
Kajabi land is not perfect. For starters, it has one of the more expensive platforms available in the market. Their lowest plan starts at $149 per month. These plans are not unlimited. In the case of the lowest plan, you can only sell 3 products.
Kajabi’s features are not as rich, particularly in the community engagement and gamification departments. These issues might require third-party integrations.
Kajabi Features
Kajabi claims to be one of the best platforms. They even have one of the more expensive plans in the course creation market. It is not surprising that customers have high expectations for the product. Can Thinkific vs Yuja
So let’s take a look at how good Kajabi features are starting from the interface.
Kajabi’s interface looks very normal at first glance. It’s minimalist, clean, and modern. The majority of features are accessible in just 3-4 clicks. For easier accessibility, the page has a search assistant to quickly find the features and the tools inside the application.
Kajabi’s pages also load faster. It makes it easier to work and provides a smoother experience.
Kajabi offers a variety of course creation options. Some samples include mini-courses, online courses, drip courses, or create one from scratch. These types can be customized to suit your specific needs. (i.e. long courses for long content, mini-courses for product launches).
For easier building experience, Kajabi provides blueprints which are akin to templates. These “skeletons” are pretty much presentation ready that if you want, you can just add your needed content and then you are good to go.
These courses could be properly structured too into categories, subcategories and posts. As such, it would be very easy to organize your content neatly and properly. You can organize them depending on their types and content. So you can text and slideshows in one area, audio and video to different areas.
Kajabi offers cloud storage via Dropbox and Google Drive, so you don’t have to worry.
Kajabi is a strong and comprehensive marketing tool.
Of course, it has the usual stuff of providing coupons in a flexible manner, which as we have established, is an old, tried and tested marketing strategy.
If you want to market through email, Kajabi has a powerful email marketing solution that is already built in the platform which has plenty of features in and of itself. You can even have email templates ready for the different functions you want it to.
Their pipelines are another conversion tool that they have. They can help you convert more customers to increase sales. They are not that hard to use and even the platform has provided various templates that can easily be used by their customers.
Kajabi also has a dedicated affiliate program for users of a higher plan than the basic one. It is a feature that makes the process overly easy and simple. It also organizes affiliate links as well as affiliates into its own category which it makes easier to find and track down.
I would say that the biggest problem for Kajabi is its lack of integrated payment solution. Instead users will have to rely on the integration form other payment gateways such as Stripe, Paypal, BitPay, Authorize.net and others.
This is a huge disappointment considering how poor their marketing tools and how adept their checkout at upsells, bumps offers, downsells is.
Although it is not perfect, Kajabi has a lot to offer that can be used for both marketing and course creation. As such, it is easy to see that these features are good for almost everybody who are serious about making an online business.
Of course, potential users should be willing to pay for the steep price point to use these tools.
Kajabi Price
Kajabi is undoubtedly the most expensive course creation service in the market. Their lowest plan starts at $149 per month and this plan doesn’t even include unlimited courses. Can Thinkific vs Yuja
However, if you think that Kajabi’s steep price as well as its more advanced features like automation is something you really need, then of course, it is the customer’s choice at the end of the day.
Basic | Growth | Pro |
$119 monthly billed annually | $159 per month, payable annually | $319 per month billed annually |
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Kajabi Pros & Cons
Pros
- Kajabi, as its name suggests, is an all-in-one content creation and marketing tool. You can create courses using various tools, such as a drip or mini-course. Then, you can combine them with marketing automations to make sure they sell.
- Kajabi Provides templates and blueprints to get you started with your project.
- Kajabi lets you sell digital products such as coaching, webinars and communities. This is also a great place to do this.
- Kajabi also includes an assessment function that allows students to grade their performance and monitor them. This feature is especially useful when used in conjunction with drip courses. Drip courses allow you to offer courses that are only accessible when the correct grades have been achieved.
- Kajabi’s accessibility is pretty good thanks to its mobile app, which students can use to access classes and lessons whenever and wherever they are. You can even set up notifications to receive alerts.
- Kajabi also has a membership feature that allows users to create and sell membership options to their customers. This feature can be used by users to offer additional and exclusive content.
- Kajabi has an automation feature that can automate offers purchase, course or membership post-completion, assessment completion, and much more. To be more precise, users can use conditional filters.
- Kajabi has one of the strongest marketing features among the content and course-building platforms available right now.
- Kajabi’s Email marketing is one of the best in the business. It includes various email templates that can be used in different situations. Kajabi also has the option to automate email sequences by using triggers and actions. Can Thinkific vs Yuja
- Kajabi’s pipeline feature allows various OVO funnel templates to be available. The pipeline features automate the selling of the products and “funneling” your customers to where you want for better conversion rates.
Cons
- Kajabi’s pricing is not to be laughed at. It costs $149 per month, and you cannot create unlimited courses. It only offers 3 products as well as 3 pipelines
- Kajabi does not offer course completion certificates, something that some users want to receive as proof of going through the class
- Kajabi does not have page templates to design landing pages, thank-you pages, checkout pages, forms or other pages. That means users must do everything from scratch when editing page templates through the page builder. As such, it will be very difficult for new and non-tech users.
- Kajabi does not offer a guaranteed badge on the checkout page. A guarantee badge is a great tool to increase conversions. Guarantees assure buyers of a product’s quality.
- Kajabi does not have a local payment gateway. To receive payment from orders, you will need to rely on Stripe or Paypal integrations.
- Kajabi has some great features but it still lacks some key features, particularly in the community section. There are no gamification or community engagement features.
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Kajabi Summary
It is undeniable that Kajabi is a juggernaut of a platform regarding course creation and marketing. Their marketing tools are unparalleled.
They provide the best marketing experience. Users would love to have their pipeline and automation features if they want to convert at a high rate.
Kajabi has its faults, however. It lacks features that allow you to connect with students and customers. Features that allow for the creation of a great community. Can Thinkific vs Yuja
Kajabi can also be quite expensive. It might be difficult for people to justify purchasing a plan that can only hold 3 products, when there are cheaper options that allow them unlimited access.
Overall, Kajabi has advanced marketing features and is a great creation platform. It is perfect if you are looking for a platform for its marketing features. Although it is a little expensive, Kajabi’s features are well worth the cost.
Podia Versus Thinkific
Podia Overview
Podia is another popular digital content-selling platform. It is also an all-in-one platform that has powerful marketing features. Online courses, coaching, webinars and community are just a few of the many products that you can sell through this platform.
Podia is also one of the most affordable digital content-selling platforms on the market. It might even be one of the most affordable. However, it takes a percentage of the profit whenever you sell. It might be their way of offsetting the price for its powerful features.
Podia is an excellent platform and tool, especially for business-oriented people like marketers and promoters.
> > Click Here to Start Your Free Trial < <
Podia Features
Podia offers a lot of features.
Podia’s interface is clean and minimalistic. It is designed to have all the other features accessible within 3 clicks. In fact, it is so simple that the learning curve for using Podia’s interface is almost non-existent.
This makes it very user-friendly. There are no more complicated terms and actions needed just to reach or access something that you need or want. Podia can access almost all functions from its dashboard.
Podia allows you to upload files that will be used as building blocks for your lessons. A course can contain text, embeds and quizzes as well as coaching and files. You can make interesting lessons from the platform provided.
That said, This course creator can be lacking in some parts. Podia supports only a few lesson types, which is a major difference to other platforms. It does not provide a way to monitor student performance. Can Thinkific vs Yuja
It also supports multiple platforms thanks to its powerful embed tool. Some of these websites include:
- Youtube, Vimeo and Dailymotion are video hosts.
- Podcast and music platforms like s Spotify, soundcloud and podbean
- Slideshow platforms like speaker deck, presentation, google slides, and slide share
- Social media sites such as Twitter, TikTok and Pinterest.
- Form Builder websites such as Google Forms, Typeform, and Paper Form
- Github and Codepen are two examples of coding websites.
One of the more recent additions to Podia’s courses is the ability to give certificates. This certificate feature can be viewed as an incentive/prize to complete your courses. Podia currently only offers one type of certificate. They cannot still customize and design your certificates.
In terms of marketing, Podia is focused on the bag. You can use it to increase the effectiveness of your marketing. You can promote your products using tools like coupons, upsells, or pre-launch.
This makes Podia an excellent choice for marketers looking to sell products on a smaller site.
Nevertheless, not all things are perfect. In this case, Podia’s weakness is its email marketing, which only provides the basics. Although it allows you to send email broadcasts and campaigns, some of its features are missing such as split testing or personalization fields.
People looking for automation features may also have lost their chance since Podia’s isn’t as advanced as theirs.
For payment processors, Podia has a local payment gateway. You will need to connect to your PayPal or bank accounts to pay processors. For a simpler solution, you can also integrate with Stripe and PayPal.
Your audience can use their credit cards at checkout. These usually are processed within 2 days and will be credited to your bank or PayPal account. Can Thinkific vs Yuja
Podia Price
In terms of pricing, it is one of the cheapest there is in the market. What’s more, is that the platform has recently added its own free plan. While this free plan does not offer much, it is still a good way to figure out how Podia works.
Free | Mover | Shaker | Earthquaker |
$0 per Month | $33 per month | $75 per month | $166 per month |
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Podia Pros and Cons
Pros
- Podia’s strong point is its clear and simple UI/UX. It is very easy to use and has a non-existent learning curve. It is easy to set up for users of all tech levels.
- Podia can serve many purposes and be a one-stop shop to meet all your needs. You can sell various digital products such as courses, memberships, webinars, bundles, community, and other digital downloads.
- Podia also offers a free plan that allows you to sell unlimited products and courses. This means that you can make as many pages as you like for your products and courses as long as there is energy.
- Podia allows you to upload unlimited videos for your content. This is thanks to the unlimited storage and bandwidth that the platform offers its users. This way, you don’t need to use Vimeo or Wistia.
- Podia has a built-in affiliate program for your audience that is only available for Shaker and Earthquaker plans.
- Although it only provides the basic functions, the email marketing tools built-in are sufficient to support campaigns and broadcasts.
- Podia supports a prelaunch mode as one of its marketing features. It can create buzz around your products and get early email customer conversions. Can Thinkific vs Yuja
- Podia does not charge any transaction fees for sales, except the free plan.
- Podia now offers a new feature that allows content creators the ability to give certificates, community, or quizzes. You can even create memberships in the community area.
Cons
- Their email marketing only provides the basic functions. Especially in its email composer, which lacks personalization fields. Other features that the tool does not have include templates, drag-and-drop editor and other features.
- There is a noticeable lack of course-compliance features in the platform
- Podia does not offer many customization options. It lacks custom CSS/HTMl customizations. Podia will result in generic websites.
- Podia does not have landing page builders and funnels. These are essential tools considering Podia’s focus in marketing.
- The free plan does not allow you to host more than one product. It also charges an 8% transaction fee.
- There are no course blueprints available in Podia.
- Podia only supports a few lesson types. It lacks support for some types like Adobe Captivate, Articulate Storyline, and HTML 5 Content, among others.
- It has some good marketing features but it is still lacking others. These include cart abandonment, downsells and order bumps.
- Podia doesn’t have a mobile app. This could limit its user base and access given how dependent the world is on tablets and smartphones. Can Thinkific vs Yuja
Podia Summary
Overall, Podia is an acceptable platform for hosting your content. Podia is a decent platform, especially considering the price.
Many might think that with Podia, you get what you pay for. It isn’t true. Podia offers a lot more with what you pay for it. You can make impressive courses with enough creativity and great ideas and sell them for a fair price.
It is still an all-in one platform, despite its limitations. It is perfect for a lot of people. Content creators, teachers, marketers, and people who target marketers. Podia will be able to serve their needs if they need to.
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Thinkific Versus Kartra
Kartra Overview
Kartra is a different product from the others listed above. Kartra is completely different to the other products in this review.
Instead of a course creator, we have an all-in-one platform that sells your products. It is also a marketing platform.
Kartra should not be considered a website in its own right or your product’s.
Rather, you should focus on its strengths and use them to sell products, services, and membership for your proper sites.
Kartra can be used to create and sell digital and physical products. You can sell unlimited quantities of these products and many different types of products. In fact, it also offers multiple pricing options for more flexible pricing on your part.
Kartra Features
Since Kartra is a different beast altogether, we might focus on features not found in most course-building websites. Kartra might not have a course-building website.
Katra lets you sell multiple products, as we mentioned previously. Each account can sell an unlimited number of them and offer them at any price point.
Kartra’s focus is on lead conversion and marketing to maximize its users’ profits. One of their key features is funnel construction.
Funnels are a way for sellers to get their customers to buy their products. While Kartra does not refer to funnels as campaigns, They function similarly. Can Thinkific vs Yuja
Kartra makes funnel building relatively easy. You can build one from scratch if you already have experience in this field. Otherwise, you can have Katra do it for you through their plug-and-play campaigns that are from top industry experts.
You can share your personally-built campaigns with other Kartra members. You can even market and sell your campaigns and make money from them.
Kartra manages all of the billing and payment processes so that you can concentrate on improving your funnels as you gain more experience.
Kartra has powerful page-building capabilities. Users can create product pages, checkout pages, and opt-in forms with these features. It even provides you with professionally designed templates to help you speed up the process or just start it out.
These pages can also be optimized for desktops, tablets, and mobile devices. These pages can be hosted on your domain, or on Katra.
They are not yet able to host the full functionality and features required for a website. Even Kartra feels it themselves, as they wouldn’t allow you to host those pages in your domain otherwise.
The marketing features are to be considered as Kartra’s shining jewel. In terms of email marketing, it has all the stuff that a good email marketing feature has.
It can send broadcast messages by SMS or email. This will require integration with all available SMS gateways.
Kartra can also use automation to create email sequences. You can do this through its drag-and-drop visual sequence builder, and once done, and you can let it run on autopilot.
Behavior-based automation is another feature that makes the platform unique. This powerful tool allows you to send emails based on the recipient’s behavior. This allows you to relax after all the work has been done.
Kartra Price
Kartra’s pricing is high for a platform that focuses on lead conversions and marketing. That said, depending on what you need, the platform’s price point on its plans might be worth it. Can Thinkific vs Yuja
After all, Kartra has some advanced features that are not found in others.
Starter | Silver | Gold | Platinum |
$79 per month when billed annually | $149 per month when billed annually | $229 per month when billed annually, | Monthly payment of $379 when you pay annually |
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Kartra Pros and Con
Pros
- You don’t need any external marketing integrations. Kartra has it all: built-in email marketing, automation, sequence builder, and other essential features needed to perfectly market your products
- Kartra has an automatic translation for its checkout pages. It works based on the user’s geographic location. It also supports other currencies.
- Kartar also allows you to drip content and vary access to different levels if you have a membership site.
- You can use A/B testing to refine your automated email responses as you set them up.
- Kartra has an agency feature that allows you to hold multiple client accounts. This allows you to manage different websites in just a single dashboard.
Cons
- Some might feel that Kartra’s pricing is too high for the quality of what they offer
- There are no plans that offer unlimited integrations
- Kartra’s interface is quite slow and might get frustrating to use at times. Can Thinkific vs Yuja
- Even Kartra’s pages can load slow
- For beginners, it can be difficult to understand the many features.
Kartra Summary
Kartra is an all-in-one marketing and sales platform that’s powerful.
There are many tools and features available that will allow you to create engaging and compelling promotions and products.
That said, it isn’t a course builder and definitely not a website builder. Kartra should be used in conjunction with a professional website page maker. Kartra is quite expensive for the features it offers. This can be difficult to swallow.
But, it’s possible to get more for your money if you decide to take the plunge.
> > Click Here to Start Your Free Trial < <
Overall, Verdict Can Thinkific vs Yuja
When you are interested in joining the industry, course builder websites can be very useful.
As with most markets and industries, there will be a lot of platforms that will offer the service that you need. For course building and selling, there are Thinkific, Podia and Kajabi (and a bit of Kartra), as well as other platforms.
These platforms will almost offer identical services in a market-like setting. They will have very few differences. Some might be better than others in certain areas.
The key to finding which product you should use is to decide on the direction of what you want to do. And find the platform that is best aligned with that. Chances are, you will find that their features will be most useful to you.