Semrush Search Engine Optimization

SEMRush-review

So, you want to bring traffic to your website?

If your answer is yes, then SEMrush saves the hassle for many digital marketers. Keywords, analytics, competitor research, PPC optimization, website ranking, and more. Everything related to marketing can be found here.

A whole suite of tools awaits you to achieve the best results for your brand. Just one click is all it takes to get the perfect website traffic.

This article will discuss SEMrush, which is a tool that can help you with SEO digital marketing.

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Before you continue, you may want to check out this video by Craig Mullins on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Organic Research Semrush Search Engine Optimization

Without research, marketing wouldn’t be as successful as it is today.

SEMrush utilizes a research-based approach for finding the optimal keywords. It calculates the financial value of each word. These search terms can be the reason for generating sales.

This tool allows you to visualize the landing pages of competitor websites for each keyword. You can use those pages as a base to make an optimized page for your website.

SEMrush is able to detect new competitors via the Search Engine Results Page. You will always know where to focus your efforts, as rankings can change at any moment.

In getting insights into your competitors, it is found at the “Competitors” tab. You’ll be able to see a visual map showing where your website ranks in comparison with others. When there are more keywords, they appear on the right side. Sites with organic traffic will appear higher on the map’s scale.

Plans and Pricing

But before we can continue on what the program can do, this section will be covered first. Finding out the cost saves a lot of time to decide.

SEMrush offers a starting price of $99.95 if paid annually. The program offers three subscription options if you are unable to afford a reasonable price. Every plan is suitable for any small to midsize business (SMB) marketers.

Pro

Starts at $119.95 per month.

The Pro plan offers 10,000 results per report through the program’s own domain. Access to keyword analytics tools, up to 3,000 searches or reports per day, and access to keyword analytics tools are also available.

It gathers 5 projects, 500 keywords to track, a 100,000 crawled page limit, and up to 50 social media profiles with 5 scheduled reports in PDF format.

Guru

Starts at $229.95 per month.

At this plan, you get 30,000 results per report and 5,000 reports/searches per day. Guru plans increase their number to 50 projects and include 20 PDF reports.

You’d get personalized branding with 1,500 keywords to track, 300,000 crawled pages and 100 social media profiles. There’s even historical data access to know how the keyword performed through time.

Business

Starting at $449.95 per Month

This Business plan offers 40 projects, white-label PDF reports, multi-user management, and exclusive access to API. These are the most powerful tools available for higher-ups.

Alongside its many analytics, you get to track 5,000 keywords.

All plans are intended to cater to marketers of any size. Depending on where you work, they have it all covered. SEMrush can also provide custom solutions on request.

Now that we got that out of the way, the tool has more in store.

Semrush Search Engine Optimization

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SEO Writing Assistant

This tool, also known as SEO Ideas or SEO Advice, provides instant SEO advice for each page of your website. This tool is a game changer!

This can be viewed as an additional feature for marketers with a background. For those who are just starting out, it is a great advantage.

By clicking on the Ideas button, you will be led to a page where you get suggested keywords. There are even recommendations to use backlinks or ways to make page improvements from specialized websites.

Keyword Analytics and User Experience

Keywords are the foundation of any website. SEMrush’s keyword search tool finds keywords that are similar to phrases and terms in order to improve search rankings.

These terms will be the strategy to lunge your article into page 1 of the SERP. That way, more traffic will generate more sales. You can even use long-tail keywords. It is ideal for optimizing every content as a start.

As for the User Experience itself, it’s designed straightforwardly. Although it is overwhelming initially with all the information at once it offers, there are many steps to learn.

One possible issue new users may face is data not loading fast.

SEMrush brings so many functions, and it is to be expected to slow down at times. The main menu is located on the right, while the submenus are at the top. You can also make your data visuals faster by using the alternative.

SEMrush offers a mobile app for users who are on the move. It can be another way to know how your website is doing even without having a desktop.

Backlink Analysis

Backlinks in SEMrush works alongside the SERP. The tool monitors which web pages and domains are linking to your site.

It also analyzes each backline. Your own website is evaluated for its quality from the pages and domains pointing to it. And it also shares information about the links. SEMrush can determine the geolocation of the link by looking at the backlink. If you have a personal blog, you can see where the link clicks come from.

Performance Analysis

SEMrush’s Post Tracking tool tracks each post’s performance. You can track up to 50 posts, and you also have the choice to see how your competitor is doing.

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PPC Data

SEMrush also supports pay-per-click (or PPC for short). PPC is an additional level of marketing that goes beyond SEO.

SEMrush has planning tools for this to know which data has better value compared to other competitors. Working on your PPC can make you one step ahead. A tab is present to know where your competitors are aiming and even their current SERP ranking.

Let’s suppose you have an ad copy draft but it has not been published. This can be an opportunity to create a more optimized ad copy on your landing pages for maximum site traffic.

Site Audit

Site Audits are the indications if your website is not appearing in any search engines. They may include:

  • Duplicate content
  • Website loads slow
  • Crawl errors
  • SSL problems
  • Keyword overuse
  • Missing headers/Images
  • Broken links

SEMrush provides a list of things to correct. Because the program has it integrated into the system, you don’t need to hire any third-party help.

They also offer an On-Page Search Engine Optimization Checker. It offers suggestions for possible changes to improve SEO results.

Notably, SEMrush also teaches you new information. If both the Site Audit and On-Page SEO Checker identifies an issue, they would explain to you a solution to advance your current SEO results in your website.

SEO-audit

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Social Media Tracker

Most people may think SEO doesn’t rely on social media. They want you to think that way.

SEMrush has a suite of tools to track the performance of your website’s rankings on any major social media platform. It tracks follower counts, engagements, and trending topics. You can even see which platform is performing the best.

This tool allows you to compare your competitors side-by-side. This tool can be used to compare the performance of your competitors over any time period.

Customer Support

For a program like SEMrush, the number of features can be daunting. Their customer service is available via chat, email, and phone.

A live help chat box is found at the corner of every page, along with the contact details on the website’s footer. This removes the need to go through a separate help center page, but no help would be given.

SEMrush also organizes webinars regularly to impart information about new features and ways to enhance your SEO and PPC strategies.

All in all, active communication to their clients keeps the engagements going.

Conclusion

SEMrush is recommended if your marketing plan needs a major overhaul. While the price is too high for some, it makes up for the abundant features for any campaign. Semrush Search Engine Optimization

The main question would be: Is it actually worth the money? It all depends on you.

SEMrush offers many plans for any kind of marketer as it finds a way to audit your website. Although the UI is a bit confusing at first, it offers online transparency and flexibility. Semrush Search Engine Optimization

Need the data? You have it. What are the most important keywords? The program will show you the most relevant keywords.

It all comes down to how you want to boost traffic.

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Frequently Asked Questions (FAQ) Semrush Search Engine Optimization

What is SEMrush?

SEMrush is an SEO tool that helps you optimize your website for search engines. They were created in 2008 by Oleg Shchegolev, an IT specialist, and Dmitry Melnikov to ensure fair and transparent online competition.

Can I use SEMrush with no paid subscription?

Absolutely. SEMrush is free to use, but you can only access certain features. An example of this is the ability to run 10 Analytic reports per hour. A free account can create and manage one project and track 10 keywords at a time.

More features are only available if you get any of the three available plan subscriptions.

What is the best plan to avail, Pro, Guru, or Business?

If you’re starting out with a blog on your own, or a freelancer, or even an in-house marketer, then the Pro plan is your choice. When you reach a certain amount of experience like a professional SEO marketer, you can go with the Guru plan.

The Business plan is for large advertising agencies or marketing agencies that have a large client base. SEMrush can help all types of marketers, no matter where they are located.

Can you cancel the subscription anytime?

Yes. You can upgrade, cancel, or downgrade your subscription at any time. If you cancel or downgrade your subscription in the first seven days, a refund will be issued.

What payment methods are accepted?

These payment options are accepted by SEMrush:

  • Major credit/debit cards including Visa, Mastercard, Discover, American Express, and UnionPay
  • Wire transfer available upon request
  • Check (US only, upon request)

Does SEMrush have a refund policy?

Of course. All plans come with a seven-day money-back guarantee. Requests can be made through their official contact form on their website. If the request is received within seven days of signing up, the payment will be refunded.

Can you retrieve your data after canceling a subscription plan?

Yes. SEMrush gives you a 30-day grace period once you cancel your subscription. Any lingering projects will remain active until the subscription expires. So it’s best to download them as soon as possible. And if you decide to renew it instead, your data would remain there as is.

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